Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers
For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with…
Demanding Views June 19
Latest In: Demand Generation
What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy
Key Takeaways ABM has graduated from a niche tactic into a core growth engine, with 56% of respondents…
Blog June 18
NetLine To Help Demand Gen Teams Win Buyers Before The Shortlist At B2BMX Summer Camp
Key Takeaways 92% of B2B buyers build their vendor shortlists before they ever talk to sales — wait…
Blog June 17
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
TripleDart’s 2026 State of SaaS PPC Benchmark Report
Key Takeaways: TripleDart’s report shows that PPC performance varies widely by SaaS vertical, buyer intent, and campaign structure,…
News Brief June 15
PAN’s Zareen Fidlon on AI Credibility Fatigue, Trust Signals and Brand Visibility: The Demand Gen Report Q&A
Key Takeaways B2B marketers should prioritize credibility signals such as joy sentiment, customer proof, earned media and dark…
Feature June 15
Winning B2B Attention During the 2026 World Cup
Key Takeaways: B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the…
Blog June 10
10 AI Priorities B2B CMOs Can’t Afford to Ignore
B2B CMOs are entering a new phase of AI adoption. The first wave centered on experimentation: content generation,…
Demanding Views June 9
Demandbase To Cut Through AI Hype In B2BMX Summer Camp ABM Session
Key Takeaways: Demandbase’s B2BMX Summer Camp session positions AI in ABM as a practical discipline, urging marketers to…
Blog June 9
What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy
Key Takeaways A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition…
Blog June 8
Zig.ai Launches Feature That Replaces Lead Gen, Outreach and Research Tools
Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…
News Brief June 4
Insider One Acquires Bluecore
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief June 4
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