Latest In: Demand Generation

AI B2B Buying Journey buyer intent content strategy demand generation First-party Data intent data Lead Qualification marketing operations sales follow up
Informa Tech Target Intent Data

Intent Data Meets AI: How B2B Marketers Can Win Earlier, Smarter and With Greater Precision

As more buyers build AI tools into their process, marketers are getting pressured on all sides to adapt…

Blog October 7
2026 Lead Generation Report B2B marketing buyer trust demand generation gated content generative AI intent data lead generation multi-channel marketing personalization sales and marketing alignment Sopro
DGR Sopro’s Steve Harlow on Winning Back B2B Buyers Trust

Sopro’s Steve Harlow on Winning Back B2B Buyers Trust: The DemandGenReport.com Q&A

Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams…

Feature October 1
AI GTM System Apollo Builder Studio data strategies demand generation go to market strategy Intelligence Layer marketing operations Messaging OS revenue teams Sales Enablement Signal-Based Outreach
Apollo Introduces New AI Powered GTM Platform for Revenue Teams

Apollo Introduces New AI-Powered GTM Platform for Revenue Teams

Key Takeaways Apollo launched a unified, AI-powered GTM system featuring Builder Studio, Messaging OS and an Intelligence Layer…

News Brief September 30
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