As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for the road ahead, we turned to industry leaders who are shaping the future of B2B marketing. They’ve shared their predictions, priorities and plans for tackling the challenges and seizing the opportunities that lie ahead.
In this collection of Q&As, we’ve spoken to several B2B marketing trailblazers to get their perspective on what’s next, whether it’s redefining demand gen strategies or fostering deeper customer connections. Throughout this guide, you can expect to uncover:
- The top challenges and opportunities that B2B marketers can expect throughout 2025;
- The emerging trends that are poised to have the biggest impact on strategies;
- How to address the rising demand for authenticity and transparency in B2B communications;
- How the buyer’s journey will evolve and what practitioners can do to keep up; and
- The steps leaders are taking to build and promote diverse and inclusive workforces.