Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Mastering The Trio: How To Sync Sales, Marketing & Data For Account-Based Success

“State Of” Series When discussing the modern buyer, it’s tough not to sound like a…

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Propelling Growth Marketing Via Data Analytics, Brand Consistency & Integrated Campaigns

“State Of” Series Experimentation is key to innovation — and with 90% of B2B buyers…

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Channel/Partner Marketing Benchmark Survey

Budgets On The Rise, Partner Programs Increasing While there’s still an undercurrent of economic uncertainty,…

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What’s Working In Demand Generation In 2024

Practitioners Revamping ABM & Content Strategies With A GTM & Personalization Focus Marketers, take a…

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10 Ways To Use AI In The Sales Process

RAIN Group recently surveyed more than 250 sales leaders, managers, enablement professionals, and sellers to…

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2024 Demand Generation Benchmark Survey: The Renaissance Of ABM & Urgent Adoption Of Intent Data

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully…

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2024 State Of Intent-Driven Strategies

Illuminating Account Insights Through First-Party Data & Intent Layering Intent and signal data are nearly…

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The Difference Between Micro- & Nano-Influencers

Recent research found that 86% of B2B organizations are using influencers to help build brand credibility,…

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2024 State Of Sales Acceleration: Driving Value Through Personalized Experiences & New Tech

The B2B industry underwent a profound transformation marked by the convergence of digital advancements, changing…

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7 Steps To Mastering Social Media Management

Social media is essential to business growth, but the ever-evolving trends and user preferences make…

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B2B Uncovered: A Dual Perspective On Buyer Experience & Engagement

Cracking the code of the B2B buyer experience is no small feat, but it’s a…

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What’s Working In Corporate Gifting In 2024? Streamlining Processes Through Tools & Tech

In an era where personalized content and brand differentiation are critical, corporate gifting remains a…

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