The #B2BMX Agenda Is Brewing: Here Is Your First Look

Published: November 14, 2023

If you’re an avid reader, follower and subscriber to Demand Gen Report, you’ve probably already seen promotional emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. (coming this February 26-28, 2024). You also may have already gotten information about our Super Early Bird and Early Bird rates…

But if you’ve never been to #B2BMX, I bet you’re thinking, “How can I justify buying a ticket this early on when I don’t know what to expect, what I’m going to learn and who I’m going to meet?”

That is a valid question/concern. It’s like buying a concert ticket without knowing who will take the stage. As the Content Director of the event, and the person who curates the entire agenda and recruits all the speakers, I realized it is my job to pull back the curtain a bit and provide some insight into the planning process at all stages.

So here we are.

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I’ve been hard at work looking for real B2B practitioners to share their stories and best practices on our stage in a way that gets the audience excited; our attendees often tell us that they go back to their offices with a ton of notes and tips on how they can do their jobs better and crush their goals for the remainder of the year. The timing of the event is ideal for that reason… you’ll have 10 whole months to implement and test everything you’ve learned and (hopefully) see the same success as your peers.

While the entire agenda is not fully built out yet, I’m excited to share a handful of sessions and speakers you can expect in hopes it gives you enough to click that “Register” button and book your travels (and save a ton of money with our Early Bird rates). This is just a taste of what we have planned, and I promise I’ll be back with more updates next month.

Roll Up Your Sleeves During Our Interactive, Hands-On Workshops

On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders. There will be between four and eight 2.5-hour sessions to choose from, including:

Preparing For The Next Generation Of B2B Marketing-Driven Experiences,
with Matt Roberts & Derek Boshkov of Demand Spring

During this hands-on workshop, you’ll learn about the actions you need to take today to deliver the next generation of marketing-driven experiences, including how to plan for the skills you’ll need and techniques to influence your executive partners to lend you the support you need to grow.

Take A Seat At Our Demand Gen Summit Track For The Latest In, Well, Demand Generation

Our Demand Gen Summit track is filling up with awesome sessions already! There are three sessions I’m especially excited about:

Turning Data Into Dollars: Unleashing DTC Insights For B2B Growth,
with Tara Clever, SVP of Marketing & Partnerships at MarginEdge

In this session, Tara will explore the unconventional blend of direct-to-consumer (DTC) and performance marketing strategies that when leveraged in B2B led to 40X inbound revenue in just four years at MarginEdge. This presentation will delve into the dynamic world of DTC marketing and unveil its hidden potential for supercharging your B2B growth.

The Golden Ticket: How To Build A Pipeline Acceleration Campaign,
with Jennifer Fields & Katie Dell’Erario of Nexthink

Partners in Pipeline — Jen and Kait — both work as Sr. Demand Gen Marketing Managers at Nexthink, and are focused on integrated global customer upsell and new logo campaigns. They will talk the audience through steps to building, learning and measuring success with pipeline progression tactics.

How Bid-To-Future-Value Can Bring In More Qualified Leads From Search & Display,
with Ken Williams of Search Discovery

In this session, Ken Williams, Google Solutions Lead at Search Discovery, will explain what bid-to-value is, why Google believes it will be important after the removal of third-party cookies in 2024 and how B2B brands can use some advanced analysis techniques to take full advantage of this powerful feature.

Get ABM Tips & Best Practices From A Googler During This Keynote

At B2BMX, you’ll see, hear from and meet B2B practitioners from companies of all shapes, sizes, budgets and industries. I personally believe there is something to learn from them all! So, I’m really, REALLY excited to have Steve Armenti of Google take our stage this year. Steve is a Group Marketing Manager, Global Demand Generation at Google and leads all growth marketing efforts for Chrome Enterprise, including campaign strategy, media activation, field marketing, web, marketing automation and operations and data analytics.

During his keynote, he’s going to dive into all aspects of account-based marketing (ABM). The keynote is titled, “B2B Buyers Want A Better Purchasing Experience — Get The ABM Framework That Delivers It” and Steve will show you how to use ABM in a new capacity to meet the evolving needs of today’s B2B buyers.

I hope this information gives you the push you need to buy your ticket to #B2BMX. This event is near and dear to my heart, and I love flying out to Scottsdale every year to meet with our B2B community. The location is top notch, the weather is stunning, the vibes are immaculate, the networking is endless and the fun doesn’t stop for three days. I guarantee you will have the best time and you will learn so much!

I’ll be back with more information soon! But in the meantime, check out the website, look at the agenda (there are more sessions there, too!) and get your ticket at our Early Bird Rate before the Dec. 7 deadline (and save up to $900!).

Take care and have a wonderful Thanksgiving holiday!

– Klaudia Tirico

Content Director, B2BMX


B2BMX is way more fun with your entire team! Bring a colleague (or more) to tackle our five breakout tracks together. We’re offering a 40% off discount to groups of three or more!


Want to speak at B2BMX? Submit your presentation here and you might hear from me!

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