Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of…
Feature October 4
Latest In: B2B Marketing Exchange
Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap
Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM),…
Feature October 3
Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker…
Blog October 2
B2B Marketing Exchange East 2024: The Latest News on Sessions, Speakers & Experiences
About B2BMX East Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up…
Industry News June 12
How B2B Practitioners Can Leverage Content Intelligence To Experiment With Marketing Assets
When we think of Taylor Swift, we think of someone who has evolved over the years and isn’t…
Industry News March 19
Introducing Emerald Studio, The Agency Formerly Known As Content4Demand
Demand Gen Report’s parent company, Emerald, unveiled its newest brand at the B2B Marketing Exchange (#B2BMX) last month:…
Industry News March 19
#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance
Content's “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched…
Industry News February 29
#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience
I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big…
Industry News February 28
#B2BMX 2024 Preview: The Roadmap To Revenue Revealed
The road to hell might be paved by good intentions, but the road to excellent marketing is paved…
Industry News January 23
The #B2BMX Agenda Is Brewing: Here Is Your First Look
If you're an avid reader, follower and subscriber to Demand Gen Report, you've probably already seen promotional emails,…
Blog November 14
Podcast Preview: Strategies For Consistency, Collaboration & Success In Sales Enablement
In the keynote session at the 2023 B2B Sales & Marketing Exchange this past August, industry thought leader…
Blog November 8
Meet The Winners Of The 12th Annual Killer Content Awards
The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to…
Blog March 14
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
