B2B Marketing Exchange East 2024: The Latest News on Sessions, Speakers & Experiences

Published: June 12, 2024Modified: 2024-07-02

About B2BMX East

Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation. This year, the team reimagined the event with the B2B Marketing Exchange East (B2BMX East), which will take place in Alpharetta, Georgia, from Oct. 1-3, 2024.

B2BMX East will explore the innovative strategies and bold ideas that will shape sales and marketing in 2025 and beyond. The event is designed for marketers by marketers, aiming to empower, inspire and equip attendees with the tools to make significant moves for their brands and careers.

Reimagined Tracks

In the Campaign Optimization track, attendees can expect sessions that will provide actionable advice on how to embrace the latest formats, tools and channels to optimize strategies and create campaigns that engage target audiences and drive measurable revenue results.

Over in the Buyer Insights & Intelligence track, key topics will include all things data, buyer insights, sales enablement, AI and more. Experts will take the stage to share their experiences and best practices for applying new intelligence signals and insights to deliver highly relevant, authentic and contextual marketing campaigns that target key audiences — and align with sales.

Finally, the GTM Strategy & Planning track will help marketers optimize multiple channels and utilize new signal data from buyers. This track will cover topics such as GTM strategy, channel/partner marketing, revenue operations, sales and marketing alignment and more.

And, for the first time ever, the event is book-ended by two days of immersive Workshops for All-Access pass holders! These intimate, hands-on discussions will be led by some of the industry’s greatest and most creative minds.

Pass Types

There are two types of pass types available to B2B practitioners: All-Access and Standard. Both passes will unlock entry into the exhibitor marketplace and entry into all keynotes, as well as all general, track and case study sessions. However, the Workshops are only available to All-Access pass holders, who will also unlock the luxury of more networking and mentoring opportunities.

Innovator Awards

The annual B2B Innovator Awards will celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyer needs in the age of digital transformation. In addition to the in-person awards ceremony, winners will be honored in an exclusive special report post-event. Nominations are now open, so make sure to submit yourself or a colleague!

The Results Are In: Which B2B Marketing Trend Will Dominate 2025?

Last week, we asked for your input on the top B2B marketing trends for 2025, and the B2B marketing community responded with clear conviction. After reviewing the results from our social media polls on LinkedInInstagram and X (formerly Twitter), we are excited to reveal the trends that you believe will shape our industry in the coming year and share more about how these the winning theme will take shape at the B2B Marketing Exchange East conference in October. 

The winner was artificial intelligence, followed by hyper personalization, content SEO strategy and the cookie-less era. To learn more about how these trends will shape the upcoming year, check out the blog here.

The Winner: Artificial Intelligence (AI)

With a clear lead, AI emerged as the top trend for this coming year. As technology continues to evolve, AI is revolutionizing B2B marketing by automating processes, providing deep insights through data analysis, and enabling personalized customer experiences at scale. It’s no surprise that the marketing community recognizes its transformative potential. 

Reinvent Your GTM & Demand Gen Strategies At B2BMX East With Pam Didner

It’s tough to find two more topics that are more top-of-mind for B2B practitioners than artificial intelligence (AI) and go-to-market (GTM) initiatives. As such, the B2B Marketing Exchange East will feature a Pam Didner double feature on day one, as the B2B marketing consultant, writer, podcaster, speaker and author will host a Campfire-style keynote and Workshop that focus on the role of AI in demand generation and the core tenants needed to build and execute successful GTM practices.

Click here to learn more about Didner’s sessions!

Introducing B2B Marketing Exchange East: The Latest Iteration In The #B2BMX Event Series

Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing into the event’s theme of innovation and evolution, the B2B Marketing Exchange (#B2BMX) team completely rebranded #B2BSMX into an entirely new event experience: B2B Marketing Exchange East (#B2BMXEast). In addition to switching the event’s location and date, the team also reimagined the structure of the event.

Learn more about the reimagined event here!

Posted in: Industry News

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B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series