Introducing B2B Marketing Exchange East: The Latest Iteration In The #B2BMX Event Series

Published: April 30, 2024

Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing into the event’s theme of innovation and evolution, the B2B Marketing Exchange (#B2BMX) team completely rebranded #B2BSMX into an entirely new event experience: B2B Marketing Exchange East (#B2BMXEast).In addition to switching the event’s location and date, the team also reimagined the structure of the event. Here’s what you can expect from #B2BMXEast:

New Name, Location & Date

The event is shipping down from Boston and landing in Alpharetta, Georgia to debut on Oct. 1 and conclude on Oct. 3. As for accommodations, attendees can expect to stay at The Hotel at Avalon, which offers state-of-the-art facilities nestled in a walkable community that features more than 75 luxury shops and 23 nearby restaurants.

Reimagined Tracks

In addition to the outside aesthetics, the inner workings of the event also went through the renewal process. Instead of five main tracks, the #B2BMX team pared down the offerings into three main content tracks and three intimate discussion rooms.

Campaign Optimization

In the Campaign Optimization track, attendees can expect sessions that will provide actionable advice on how to embrace the latest formats, tools and channels to optimize strategies and create campaigns that engage target audiences and drive measurable revenue results.

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Buyer Insights & Intelligence

Over in the Buyer Insights & Intelligence track, key topics will include all things data, buyer insights, sales enablement, AI and more. Experts will take the stage to share their experiences and best practices for applying new intelligence signals and insights to deliver highly relevant, authentic and contextual marketing campaigns that target key audiences — and align with sales.

Go-To-Market (GTM) Strategy & Planning

Finally, the GTM Strategy & Planning Track will help marketers optimize multiple channels and utilize new signal data from buyers. This track will cover topics such as GTM strategy, channel/partner marketing, revenue operations, sales and marketing alignment and more.

New Additions

In addition to the main tracks, #B2BMXEast will also feature three smaller track rooms where attendees can engage with speakers, experts and peers on a deeper level, with sessions such as, but not limited to:

  • Speaker Q&A Sessions, where industry experts will answer burning questions;
  • Expert Show and Tell, which will feature hands-on demonstrations that explore new campaigns, tools and tactics; and
  • Roundtable Discussions designed to foster meaningful connections and exchange insights with fellow attendees.


In addition to the educational tracks, the event will also feature plenty of after-hours activities, such as:

Innovator Awards

The annual B2B Innovator Awards will celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyer needs in the age of digital transformation. In addition to the in-person awards ceremony, winners will be honored in an exclusive special report post-event.


These 15-minute, pre-booked sessions will allow attendees to connect with handpicked experts one-on-one to discuss their personal marketing and sales challenges and leverage the B2BMXperts’ ideas or experiences to brainstorm new strategies.

Networking Receptions

Attendees can expect multiple nights of networking receptions focused around food, drink and marketing conversations!

“The B2BMX events have become a staple for B2B marketing and sales practitioners looking to innovate, collaborate and transform the way they connect and engage in the business landscape,” said Klaudia Tirico, Content Director for the #B2BMX event series. “The team and I are so excited to take our event series to the next level with #B2BMXEast. While we’re making moves to a fabulous new location and venue, attendees can still expect to experience the same level of superior thought-leadership content and endless networking opportunities our events are known for. #B2BMXEast is designed by marketers, for marketers, and we can’t wait to help empower and inspire our attendees with the tools and tips they need to elevate their marketing and sales game for years to come.”

Check out the #B2BMXEast website now to register for the event and sign-up for updates via email!

Posted in: Blog

Tagged with: #B2BMX

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series