Latest In: ABM/ABX

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How AffiniPay Unlocked 70% MQA Acceptance Rate Via An ABM/ABX Framework

AffiniPay is an online payment processing solution that seeks to combine technology with exceptional service to ensure a…

Case Studies June 18
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Analyzing The Shift Toward Specialized ABM Metrics In Marketing Measurement & Attribution

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the…

Industry News May 29
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Navigating The Intersection Of ABM & Demand Generation In B2B Marketing

ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the…

Industry News May 22
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