Latest In: ABM/ABX

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Influ2 Launches Contact-Level GTM Orchestration

Key Takeaways: Influ2 introduces contact-level orchestration, enabling personalized actions based on individual buyer signals. New capabilities include omni-channel…

News Brief May 6
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Final Week: Take the ABM Survey & Set Industry Benchmarks

Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the…

Blog May 4
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Why AI is the Ultimate Tool for B2B Event Marketers

Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending…

Feature April 29
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
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Madison Logic Launches New Dashboard to Help Marketers Engineer Faster, Predictable Growth

Key Takeaways The Pipeline Insights Dashboard connects multi-channel engagement signals to pipeline advancement in real-time, enabling data-driven decisions.…

News Brief April 23
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Calling All ABM Experts: Share Your Insights in the Demand Gen Report Annual Survey

Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…

Blog April 20
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Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX

Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach.  Eliminate sales latency…

Feature April 16
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Demandbase AI Now Available for Modern GTM Teams

Key Takeaways Demandbase AI centralizes go-to-market execution by using proprietary Context Intelligence to filter out market noise and…

News Brief April 14
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Shape the Future of ABM B2B Marketing: Join the Benchmark Survey

Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…

Blog April 14
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Tofu Raises $12 million GTM Rocket Powered Brand Launch. Cartoon style VC brand promotion with rocket launch, funding round flags, and mission control visuals

Tofu Raises $12M to Consolidate Campaign Execution for GTM Teams

Key takeaways: Tofu’s platform consolidates marketing tools for scalable, personalized campaigns across multiple channels. The $12M funding will…

News Brief April 13
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5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)

Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…

Blog April 13
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NetLine, Demandbase Join Forces to Elevate ABM Programs

NetLine and Demandbase recently  announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic…

News Brief April 6
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