What is the best way to reach B2B buyers? For many, it is one that involves little or no human interaction. In a survey from Gartner, 61% of B2B buyers said that they prefer an overall rep-free buying experience. In fact, the survey of 632 B2B buyers found most buyers prefer to carry out independent … Continue reading 3 of 5 B2B Buyers Prefer a Rep-Free Buying Experience: Gartner