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B2B Marketers Rethinking Lead Nurture Strategies As Acceleration Programs Stall

B2B Marketers Rethinking Lead Nurture Strategies As Acceleration Programs Stall

August 16, 2017  - avatar Brian Anderson

Given the long sales cycles most B2B organizations have, lead nurturing is typically a critical part of marketing strategies. However, a sneak peek at the preliminary results from our annual Lead Nurturing & Acceleration Benchmark Survey reveal that B2B marketers are struggling with the results of their campaigns to maintain or advance the initial interest of prospects.

Why Is It So Hard To Create Personal Content?

Why Is It So Hard To Create Personal Content?

August 9, 2017  - avatar Brian Anderson

I ask myself the above question far too often — and I go through A LOT of content while researching new story topics or potential news to share with all our loyal subscribers. Nothing upsets me more than coming across a “5 Innovative Ways To Boost Your Demand Gen Efforts” type E-book, in which these five “innovative” ways are blatantly...

Triblio’s Andre Yee Makes A Case For ABM At #Bii17

Triblio’s Andre Yee Makes A Case For ABM At #Bii17

August 2, 2017  - avatar Klaudia Tirico

I’m sure you’ve heard about a little marketing strategy called account-based marketing (ABM). You may even be sick of the term. Whatever your thoughts are, it’s hard to deny the benefits of taking an account-first approach. B2B companies far and wide have benefitted from ABM — (enter shameless plug for our sister publication ABM In Action, #sorrynotsorry) — but why...

Reviews Are In: Sneak Peek Into How B2B Brands Are Tackling The Growing Influence Of Peers

Reviews Are In: Sneak Peek Into How B2B Brands Are Tackling The Growing Influence Of Peers

July 26, 2017  - avatar Matthew Halchak

B2B buyers are more reliant on peer reviews and ratings to validate and find new solutions. According the 2017 B2B Buyers Survey Report, 94% of B2B buyers reported that reviews from industry peers were important in making a purchasing decision. Input from other users gives prospective buyers transparent insights into aspects such as ease of use, ROI and deployment time...

What Can B2B Content Marketers Learn From Amazon Spark?

What Can B2B Content Marketers Learn From Amazon Spark?

July 19, 2017  - avatar Brian Anderson

During my morning peruse through the latest tech announcements in the B2B marketplace, I often come across new technologies geared toward consumers that can have vast similarities in the B2B world.

5 Key Trends Sales Teams Need To Address From The New B2B Buyer’s Study

5 Key Trends Sales Teams Need To Address From The New B2B Buyer’s Study

July 12, 2017  - avatar Andrew Gaffney

In the first few years we conducted our B2B Buyer’s Survey, a lot of the focus was around how an increasing amount of the decision-making process took place before a buyer ever engaged with a sales representative.

Q&A: Making The Move To A Buyer-Centric Content Strategy

Q&A: Making The Move To A Buyer-Centric Content Strategy

July 5, 2017  - avatar Klaudia Tirico

There is a shift taking place among B2B marketers, moving from simply driving leads to developing deeper dialogs with key decision makers. And marketers are also quickly realizing that true “dialog” can now be built with a product pitch. To create real conversations with buying groups, marketers are focusing much more on the unique needs and pain points of different...

Does Your Content Stink? 5 Things To Check Before You Panic

Does Your Content Stink? 5 Things To Check Before You Panic

June 27, 2017  - avatar Alicia Esposito, Content4Demand

We’ve all been there before. We spend weeks — even months — developing a piece of content. And we do all the right things: we receive buy-in from all key stakeholders, interview subject-matter experts, conduct extensive research and collaborate with design to ensure everything was executed flawlessly. But when we finally launch the asset, we find that it’s not generating...

5 B2B Social Specialists You Should Be Following

5 B2B Social Specialists You Should Be Following

June 21, 2017  - avatar Brian Anderson

When it comes to marketing—whether it’s B2B or B2C—social media has grown into a prominent channel for engaging prospective customers. That will only continue to increase as more and more millennial and next-generation marketing professionals start to take over seats at the buying table.

Find Your Perfect Match: 7 Traits To Look For In A B2B Agency

Find Your Perfect Match: 7 Traits To Look For In A B2B Agency

June 14, 2017  - avatar Klaudia Tirico

Unfortunately, there is no eHarmony-type website that pairs your business with a B2B marketing or demand generation agency through a match-making quiz. (If you know of one, let me know in the comments!)

Find Your TRUTH: How To Think Like A Journalist In The Content Marketing Era

Find Your TRUTH: How To Think Like A Journalist In The Content Marketing Era

June 5, 2017  - avatar Alicia Esposito, Content4Demand

We’ve all heard that in order to engage and differentiate, we need to shift from a brand- and product-focused mindset, to a customer-focused mindset. This also includes altering our storytelling practices to be more educational, inspirational and even journalistic.

What’s The Impact Of The New Demand Unit Waterfall? Hear From 30 B2B Experts

What’s The Impact Of The New Demand Unit Waterfall? Hear From 30 B2B Experts

May 31, 2017  - avatar The DGR Edit Team

The SiriusDecisions Demand Waterfall has served as an iconic framework shaping the way many B2B organizations have managed and tracked lead management over the past decade.

From Product-Centric to Audience-Centric: The Transformative Six-Pack

From Product-Centric to Audience-Centric: The Transformative Six-Pack

May 23, 2017  - avatar Brenda Caine, Content4Demand

What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that can help your business transform from product-centric to audience-centric.

“Top Of Mind” Author John Hall Shares Tips For IDEA Communication Through Content

“Top Of Mind” Author John Hall Shares Tips For IDEA Communication Through Content

May 16, 2017  - avatar Andrew Gaffney

There’s no better way to drive opportunities—and revenue—than with content. However, it’s especially difficult to create content that keeps your brand at the center of your target audience’s attention. In the book “Top Of Mind,” written by Influence & Co. CEO John Hall, building trust within your target audience is the focal point of delivering consistent value for target audiences. The...

Supply And Demand Fuel Continued Growth Of Marketing Automation Landscape

Supply And Demand Fuel Continued Growth Of Marketing Automation Landscape

May 10, 2017  - avatar Brian Anderson

If you (like me) thought that the marketing technology landscape was going to begin consolidating as tech users searched for a healthy balance of integrated technology—you were sadly mistaken. In all, there are more than 5,300 technology solutions according to the newly announced 2017 Marketing Technology Landscape Supergraphic—a 39% increase from last year.