2019 Demand Generation Benchmark Survey Report

Growing Investment Into Revenue Creation Fuels Adoption Of New Tactics & Tech For Campaign Analysis, Account Targeting And Nurture Initiatives

This year’s Demand Generation Benchmark Survey showed that larger chunks of marketing budgets are now being allocated to demand generation initiatives and ABM adoption as the continued goal to drive more revenue grows at an alarming rate. Close to three-quarters (71%) said that their demand generation budget will increase in 2019. Of these, close to half (46%) said that their demand gen budget will increase by 20% or more, up from 32% in 2018.

The survey findings in this report will share an in-depth perspective of how this deeper investment in demand generation will impact B2B marketing initiatives.

Download the report to learn how:

  • Demand gen priorities are leaning towards better campaign analysis to understand how demand is impacting the bottom line;
  • The tools being tested and deployed by marketers are aiming to garner deeper insights into target accounts and nurturing efforts;
  • Engagement tactics such as content syndication and videos are seeing greater success driving leads into the top of the funnel; and
  • Marketing through channels such as in-person events, social, online ads and retargeting are creating more demand when and where buyers are actively researching purchase decisions.

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