Three Steps to Customer-Focused Alignment Between Sales & Marketing

The white paper will outline a three-step process for marketing-sales alignment:

  1. Map the buying process to better understand a prospect’s behavior.
  2. Create a feedback loop that enables sales and marketing teams to present to each other information about prospects and use that information to developthe right sales approach.
  3. Analyze each sale to find out why each customer chose to purchase and if the purchase is meeting expectations.

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aligning sales and marketing to close more deals.


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