Why Accurate, Reliable Customer Data Is A Marketing Imperative

Wouldn’t you love to know what top marketers from companies such as Citibank, Kimberly-Clark and Dell see as the challenges and opportunities they face with data quality? Learn what nine marketing VIPs have to say about what works and what doesn’t for effective data management.

In this white paper, you’ll gain first-hand insights from a conversation among these marketing leaders, such as:

  • Whether current B2B social media strategy is converting buyers;
  • Today’s data quality challenges and marketers’ evolving needs when it comes to data; and
  • Which piece of data they wish they could have in their bag of tricks.

Fill out this form to learn which issues leading marketers are facing in data quality management today, and what opportunities they see for the future.

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