Latest In: Lisa Cramer

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The Real Cost of Legacy Marketing Practices

By Lisa Cramer, President and Co-Founder of LeadLife Solutions It's a challenging time from a sales and marketing…

Industry News September 7
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Bridging the Sales and Marketing Divide: Action Items for Success

By Lisa Cramer, Co-Founder & President, LeadLife Solutions It's the age-old battle within any organization – Sales versus…

Industry News January 25
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Tips for Better BtoB Targeting to Foster “Sales-Ready” Opportunities

By Lisa Cramer, President & Co-Founder, LeadLife Solutions When nurturing leads, your content should be directly related to…

Demanding Views June 8
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
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