The Real Cost of Legacy Marketing Practices
By Lisa Cramer, President and Co-Founder of LeadLife Solutions It's a challenging time from a sales and marketing…
Industry News September 7
Latest In: Lisa Cramer
Bridging the Sales and Marketing Divide: Action Items for Success
By Lisa Cramer, Co-Founder & President, LeadLife Solutions It's the age-old battle within any organization – Sales versus…
Industry News January 25
Tips for Better BtoB Targeting to Foster “Sales-Ready” Opportunities
By Lisa Cramer, President & Co-Founder, LeadLife Solutions When nurturing leads, your content should be directly related to…
Demanding Views June 8
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
