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The Role Of Marketing During The COVID-19 Crisis

The Role Of Marketing During The COVID-19 Crisis

Marketers exist to create demand. How do we reinvent ourselves when a once-in-a-century event brings uncertainty and the…

Demanding Views April 17
B2B marketing Corporate Executive Board Jacobs Agency marketing communications sales sales team Tom Jacobs

Consult Your Sales Team First: 3 Questions For Better Alignment

By Tom Jacobs, President, Jacobs Agency Today, buyers from both worlds – B2B and B2C – control how…

Demanding Views August 28
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