Data And CX Among Top Challenges Marketing Leaders Face Today

CMOs and senior marketing leaders today continue to be challenged across the board, from driving big picture vision and technology transformation to guiding teams toward improvement in areas such as content creation and campaign execution. I recently had a glimpse at the data behind Forbes Media’s CMO as Culture Warrior: The 8 Essential Characteristics of High Performing Marketing Leaders report. The report focuses on the essential characteristics of successful marketing…

4 Tips To Better Holiday Messaging And Campaigns

The holiday season is the time of the year when B2B marketers must ignore their product-centric habits when engaging with prospective customers. As the last few vacation days are being scheduled and teams hunker down to meet year-end goals, it’s going to be much harder to draw their attention. However, there ismuch B2B marketers can learn from some of the core holiday traditions.

Second City’s Andy Eninger On What Separates The Content Greats From The Jesters

Much like aspiring comedians have to stand out among the competition in order to catch their big break, marketers have to make sure their content trumps others’ for clicks and engagement. With a sea of content out there in the B2B marketing space, buyers have no shortage of information to help them make their decisions. That’s all the more reason to not just create batch-and-blast content, but instead give current…

Video Lets Marketers Get Personal

Video has become an effective tool for B2B marketers, and an appealing medium for buyers. Many marketers are using video strategically at every stage of the buying cycle, and those efforts are yielding good outcomes.

5 Ways To Avoid The Unfollow Button With Your B2B Social Media Strategy

My normal morning ritual may sound familiar to some people: I pour myself a cup of coffee, look at my email and check out my social feeds to see what is trending. Every so often I find myself unfollowing companies and individuals due to a variety of factors, and I always wondered if people felt the same way I do when someone direct messages me with a “CAN’T MISS OPPORTUNITY!”

Conversational Presenting: 3 Best Practices For Sales Reps

Sales representatives don’t always have it easy. Communicating with a buyer and providing them the information they need to get through the funnel takes time and effort. In today’s B2B buying landscape where the buyer has already done his or her research before having their first conversation with a sales rep, it’s important to know what kind of information will help buyers make a purchase.

Planning Ahead: 4 B2B Trends To Master For 2017

As 2016 comes to a close, you’re probably already having conversations with your team about how you are going to revamp your marketing and sales initiatives to surpass goals, meet quotas and drive pipeline in the new year.

Industry Experts Share Their Best Social Media Marketing Advice

As a Millennial, I’ve been an advocate of social media since the early days of MySpace. Peer recommendations continue to be a major selling point in both B2B and B2C communities, and I can’t help but be fascinated with the role social media marketing plays in today’s 140-character limit world.

MarketingProfs’ B2B Marketing Forum: 4 Steps To Enhance Content Distribution And Promotion

Some B2B organizations are making the most of their content by enhancing promotion and distribution strategies, but some are getting stuck on analytics spikes that don’t tell the whole story. Finding an integrated approach to content promotion and distribution ultimately enables marketers to maximize ROI without inundating their target audience.

3 Tips To Effectively Leverage Influence And Find B2B Success

Whether it’s clear as day or buried deep down in your buyer’s subconscious, one thing is for certain: your actions influenced him (or her) to buy. This influence is happening every day within the B2B marketplace, but only the most progressive of B2B organizations are tapping into it to enhance their marketing campaigns and sales conversations.

DGR Podcast: Conversation With Chris Martins Of Trillium Software On The Changing Role Of Data In Today’s Marketing Landscape

In the latest episode of the Demand Gen Report podcast series, we sat down with Chris Martins, Product Marketing Manager at Trillium Software, to discuss the critical role of data in today’s marketing landscape. A thought leader in the CRM and data space, Martins shares unique insights into the gap between data and actionable intelligence that exists at many companies. Some of the unique points listeners will take away by…

Finny Friday: How YouEarnedIt Maximized Its Channels And Messaging To Boost Awareness

In today’s B2B marketplace, creativity and contextual information through the right channels — at the right time — are what keep brands top of mind within their target audiences. This can be tough when you have a limited budget or a small marketing team. However, these challenges won’t stop the most creative marketing teams from getting their message heard; the efforts of YouEarnedIt are proof of that.

Experts Share What’s In And What’s Out In B2B Content Marketing

Shorter content is in, and longer content is out, according to 88% of the B2B buyers polled for Demand Gen Report’s 2016 Content Preferences Survey. But what other trends will we see in the industry this year? I was able to track down some industry leaders to get their thoughts on the matter as they headed to Content Marketing World in Cleveland, Ohio this week. I asked them all the…

2 Mistakes B2B Marketers Are Making (And How To Fix Them)

Industry experts gathered in New York City recently for LeadsCon, and the B2B track touched on many areas of B2B marketing, including ABM and automation. Sessions showcased what marketers are doing right — but also explored what they may be doing wrong. Two issues stood out to me during my time there. Are you making these mistakes?
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