B2B marketers know that it's important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers.
This new study, The Next Generation Of Lifecycle Marketing, reveals just how important this trend has become. Download this free report and get important insights into:
- The top priorities for today's customer lifecycle marketing initiatives;
- The biggest obstacles that prevent marketers from achieving their lifecycle management goals;
- The role that social media and mobile play in successful lifecycle marketing.
If your B2B organization wants to build a profitable long-term lifecycle marketing strategy, this study will make a useful contribution to your planning process.