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Referral Marketing Refreshes Traditional Lead Gen Methods Print E-mail
Tuesday, 22 March 2011 09:19

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Lead management experts are aligning behind the idea that 2010 was a transformational year during which traditional sales methods began withering with the onset of a new vendor selection process driven by automation, cloud applications and social media. This effect has been chronicled and acknowledged by the BtoB media, and is reverberating through corporate ranks.


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