Developing research surveys takes a lot of time, bandwidth and manpower. But when designed and strategized successfully, research data can drive big results, helping organizations improve awareness, generate leads and improve overall brand positioning.
During this webinar, you'll learn how Magnetic:
Designed survey questions and desired outcomes based on a specific target audience;
Promoted the results to positioned itself as a thought leader following an important merger;
Transformed one comprehensive survey into 13 derivative assets;
Extended the research and all repurposed pieces across paid, earned and owned media; and
Onboarded sales reps to share the research data and important takeaways with prospects.