Contentful Launches New Capabilities To Help Enhance Digital Experiences

Published: May 8, 2023

Quick Scoop:

  • Contentful enhanced its composable content platform through a series of releases.
  • The new features seek to help teams deliver consistent content across channels and better collaborate with internal team members.
  • Specifically, the offerings include pre-built integrations, a live preview feature and an AI content generator.

Contentful, a composable content platform, released several new product capabilities and integrations aimed at empowering teams to more easily connect and collaborate to build digital experiences at scale.

The Contentful platform seeks to help teams across an entire organization work independently but in coordination, breaking down silos, eliminating repetitive work and dependencies and delivering timely, relevant, consistent content across channels. The new capabilities include:

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  • Pre-built integrations — such as with the Google Analytics 4 app — that help users orchestrate workflows across their entire content graph with internal and third-party systems and data;
  • A Live Preview feature that’s designed to enhance content visualization and optimization, such as extending content testing and personalization through an integration with experimentation and personalization platform Ninetailed; and
  • An AI Content Generator that helps users generate on-brand content and translate it into a various languages.

“With this launch, we are addressing some of the biggest challenges developers and content teams are facing in their quest to deliver multi-brand, multichannel digital experiences,” said Steve Sloan, CEO of Contentful, in a statement. “With a powerful, enterprise-grade platform that supports 70 billion API calls per month and some of the biggest digital experiences globally, Contentful is helping leading companies compete in today’s dynamic marketplace.”

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