Demandgen Report Announces Winners of 2012 Sales and Marketing Integration Awards

Published: June 26, 2012

“While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the integration of many different tools and platforms,” says Amanda Batista, Managing Editor of DemandGen Report. “That’s why our 2012 Sales And Marketing Integration Award winners demonstrate a unique ability to tie technology integrations to their overall demand generation processes.” 

The following B2B organizations have been honored with Sales & Marketing Alignment Awards: 

  1. Act-On Software, a cloud-based marketing automation platform 
  2. Cisco Systems, a worldwide provider of networking and communication solutions 
  3. Coverall, a global commercial cleaning franchising company 
  4. HubSpot, a provider of inbound marketing software 
  5. Internap, a provider of high-performance IT infrastructure services
  6. Managed Maintenance, a solutions service provider for technology manufacturers, their partners, distributors and clients 
  7. ReadyTalk, a provider of audio and web conferencing services 
  8. Rubbermaid, an equipment manufacturer for the healthcare industry 
  9. Sophos, a provider of IT security solutions 
  10. STEMCELL Technologies, Inc, a fast-growing provider of biotechnology solutions and services

This special report profiles winners for their accomplishments integrating the following criteria: 

  • Data- Enhanced data integration to provide sales and marketing with new visibility into prospect and customer touch points;
  • Social- Managing and cultivating social communities to monitor conversations, refine marketing messaging and enable sales;
  • Targeting- Segmenting prospects and customers to provide relevant content based on pre-determined attributes, such as digital behavior and activity;
  • Online events- Using online event and webinar platforms to enhance segmentation strategies, nurturing, scoring, data collection and application, as well as sales acceleration; and
  • Sales Enablement- Implementing tools and tactics to help marketing empower their companies’ sales teams.

“This year’s winners’ case studies often focus on how demand generation efforts now extend far beyond marketing automation,” Batista continues. “They are tackling complex projects that involve multiple technology platforms, data stores and workflows; in some cases, they have replaced legacy systems with more intuitive tools to integrate their marketing and sales initiatives.” 

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The 2012 Sales & Marketing Integration Awards Report is available for download here

About DemandGen Report: 
DemandGen Report (DGR) is a targeted e-media publication spotlighting the strategies and solutions that help Business-to-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multichannel demand generation efforts. DemandGen Report is the only information source directly focused on this rapidly emerging business discipline.

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