DGR To Honor B2B Organizations In Fourth Annual Sales & Marketing Integration Awards

Published: April 16, 2012

In order to make it easier for nominees to be considered we have simplified the criteria for consideration, with plans to profile companies for accomplishments in:

  • Improved top of the funnel efforts in lead generation volume through prospect targeting, campaign measurement, etc.
  • Raised quantity of qualified leads through the agreed upon lead criteria and follow up process
  • Utilized lead scoring and prioritization to increase sales efficiency and close rates
  • Increased conversion rates of responses to qualified leads and closed deals
  • Demonstrated ability to respond more quickly to opportunities through sales alerts, triggers
  • Utilized marketing intelligence to provide more targeted leads and tools to sales force
  • Improved conversion rates deeper in the funnel by providing targeted and relevant content


To nominate an organization for consideration, please download the nomination form. 

For any questions, please contact Amanda Batista at Amanda@DemandGenReport.com

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