An email campaigns fail for a number of reasons. The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from design, copy structure or deliverability issues. This superhero-inspired infographic from Spear Marketing Group could help rescue your campaign.
Re-posted with permission from “The Point”: http://spearmarketing.com/blog/infographic-29-tips-to-improve-b2b-email-campaign-performance/.