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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Breaking Down The 4 P’s Of A Successful Lead Follow Up

How companies follow up with inbound leads can drastically impact their sales funnel and ability to convert prospects into customers.This survey report evaluates the lead response efforts of 866 companies using the “4 P’s” of lead engagement as metrics for success, including: Promptness: Only 13% of all companies responded within the first five minutes of receiving an inquiry; Personalization: Over…

From B2B To B2P: A Tactical Guide To Driving Personalized Engagement By Transforming Your Approach To Data & Campaigns

It’s people, not personas or accounts, who are ultimately making buying decisions. Successful companies are switching from a B2B to B2P mindset and are taking the time to really understand and respond to customer behavior and preferences.This interactive white paper offers tactical advice for delivering personalized experiences that meet modern buyer expectations. Learn how: An audience, human-first approach can transform…

New Forrester Research: Which ABM Platform Is Right For You?

IIn a recent Forrester survey of B2B marketers, more than a third said they are still experimenting with ABM or plan to roll out their first ABM programs in 2018. If you're looking to finally commit to an ABM platform or are in the market for an upgrade, check out The Forrester New WaveTM: ABM Platforms, Q2 2018 report. You'll…

The Benefits Of Aligning IT And Marketing

Thought leaders tend to focus on the benefits of aligning marketing and sales, but the IT department should not be overlooked. According to this infographic from ClickDimensions, 78% of IT professionals think they work collaboratively with marketing, yet only 58% of marketers agree.

Do I Really Need To Worry About Content Experience?

This infographic from Uberflip details the value of content marketing and the need for optimization. According to the infographic, 28% of people will stop engaging with content if the layout is poorly designed and companies that create personalized content are 26% more profitable than their peers.

The 2018 State Of Database Quality

B2B Organizations Look To Improve Database Efforts With Real-Time, Audience-Focused Solutions B2B buyers expect relevant, contextual and timely experiences during the purchase process that are only obtainable with the right data at the vendor's disposal. However, B2B companies continue to look for ways to overcome the hurdles their database creates when trying to personalize the buying experience and build audience-focused…

How Marketing Ops Translates Strategic Goals Into Tactical Plans – Webcast

Marketing operations is the quarterback during planning season — they have the data to know what we need to do and the knowledge of our people, time and financial resources to determine how we’re going to do it. But it’s not always easy. On September 6 at 12PM ET, a panel of marketing and operations leaders— including Lars Ahntholz of…

The Future Is Here: 8 Ways Artificial Intelligence Can Supercharge Marketing

Artificial intelligence (AI) is quickly becoming a competitive advantage for companies that are using it to create personalized campaigns, provide buyers with relevant information and automate lead engagement. This E-book examines eight key areas where AI significantly impacts the way marketers work, including: Predictive analysis; Content marketing; Account-based marketing; Lead engagement; and Much more! 50% of marketing leaders are already…

2018 B2B Buyers Survey Report: Sales Representatives Play Greater Role Within Critical 1-3 Month Active Buyer Timeframe

B2B buyer preferences have heavily evolved over the years since Demand Gen Report began conducting its annual B2B Buyers Survey in 2012. From the get-go, buyers have gone through long-term research processes, added more internal team members to the decision-making journey and relied on content and social media to make purchase decisions. While these criteria still hold true today, buyer…
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