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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Top 3 Reasons Sales And Marketing Alignment Is Off

Marketing and sales alignment continues to be a commonly discussed issue in the B2B marketplace. So what does it take to achieve alignment? This infographic from InsideView shares stats and figures that highlight what continues to keep marketing and sales teams misaligned in B2B companies.

2018 State Of B2B Intent Data

An Inside Look At The Growing Applications Of Intent Data Across Marketing & Sales To Support Targeting & Account Strategies Early adopters of those applying intent data have seen success leveraging these insights to identify likely stakeholders, prioritize accounts and provide relevant messaging at the right time to accelerate potential deals. Demand Gen Report's annual ABM Benchmark Survey Report shows…

The Importance Of Influencer Marketing

B2B buyers want a credible source of information when researching a potential purchase. That's why industry influencers have become a popular — and effective — source to connect with a specific target audience in an engaging way. This infographic from Invesp highlights the growing importance of influencer marketing, while also…

The Impact of Attention Scarcity on Buyer Engagement and the Rise of Attention Marketing

  The Attention Revolution is here. Are you ready for it? Over the past decade, the explosion of content and information readily available at our fingertips has created the penultimate battle for attention. But what are most marketers doing today to capture buyer’s attention? They pump up the volume with more content and messaging, at greater frequency, making the challenge…

2018 Demand Generation Benchmark Survey Report

Tapping Multichannel Marketing & Data As Key Engines For Growth The core goal of driving growth remains unchanged and fundamental to performance marketing executives. For those marketers directly charged with influencing pipeline, expectations are only increasing as revenue projections become more aggressive and KPIs become more laser focused. The good news from the 2018 Demand Generation Benchmark Survey is budgets…

Content Marketing 2018: Final Call For Boarding

This infographic from PointVisible shares trends and statistics comparing B2B and B2C content marketing efforts, including insight into usage and creation, budgeting and the percentage of organizations measuring content ROI.

Top 27 Actionable Content Marketing Tips For Every Modern Day Marketer

Everyone is practicing content marketing today, so how do you cut through all the noise? This infographic from Digital Vidya shares a handful of content marketing tips and tricks — backed by data — that can be leveraged to enhance content marketing initiatives at any B2B organization.

7 Ways Reviews Fuel B2B Company Initiatives

How etouches, Act-On Software, Looker And More Benefit From The Power Of Review Sites Online ratings and reviews have transformed the way B2B buyers purchase software and services. Some 94% of B2B buyers in the 2017 B2B Buyers Survey Report say reviews from industry peers are an important factor in their purchasing decisions; 67% say they are relying more on…

2018 CMO Predictions

Revenue responsibility, influencer marketing, Gen Z and AI are just a few topics that are top-ofmind for CMOs in 2018. This infographic from Pan Communications features 11 predictions from executives at companies like Bazaarvoice, InsightSquared, Integrate and more.

Is Your B2B Database Full Of Rotten Apples?

Databases require constant updating because people often change jobs and roles, and companies go out of business or merge. It’s critical to keep the database in tip-top shape all year round in order to avoid working with outdated and incomplete information. This infographic from ZoomInfo highlights best practices for maintaining…
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