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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2019 Content Preferences Survey Report

Growing Demand For Credible And Concise Content Reinforces Need For Research And Relevancy In B2B Messaging As B2B buyers continue to make purchase decisions by doing their own research before speaking to a sales rep, they are becoming even more precise with their content preferences, placing a higher emphasis on content backed by supporting data, industry influencers and experts. Time…

9 Ways To Crush Your Sales Goals

This infographic from the RAIN Group outlines key steps for driving better sales results, including developing the skills you need to succeed, minimizing buyer risk and growing your accounts. It's so good, it won a Killer Content Award at the 2019 B2B Marketing Exchange. Check it out below and access…

Listen Up: Voice Search 101 For Marketers

Seventy-one percent of people would rather search via voice than typing. This infographic from MDG Advertising explores the rise of voice search, what it means for businesses and how to optimize accordingly.

Exploring The B2B Marketing Galaxy: Uncover New Worlds Of Content Marketing

B2B innovators are looking at content and campaigns through a new lens. This year's Killer Content Award winners are forging a new path beyond the status quo and are making new discoveries in buyer engagement and content experiences. Take a look inside our telescope at these incredible campaigns and explore a new creative galaxy that's not so far, far away.…

Crossing The PPC Chasm: From Forms To Phone Calls

Seventy-five percent of consumers say a phone call is the quickest way to get a response. In this infographic, Invoca outlines key statistics on why marketers should not overlook mobile search, as well as tips for better reaching and engaging with buyers on their mobile devices.

Fixing Your Leaky Funnel: How To Maximize Marketing’s Efforts And Sales’ Time

The funnel is — in theory — a well-oiled machine that pulls in leads and converts them into customers in an organized and efficient manner. The funnel gives the marketing team tools to help identify when leads become qualified and ready to deliver to sales. Companies invest a significant amount of time and money to ensure that the funnel is…

Better Video Campaigns In 5 Steps

Aired live on March 13th @ 2 PM ET / 11 AM PT How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Brightcove has boiled it down to five key steps. During this webcast, Kait Bowes of Brightcove shares: Which video types to use on each of…

The Anatomy Of Content Marketing

This infographic from Solvid details key content marketing statistics, including that B2B marketers who use blogs get 67% more leads and 60% of prospects feel more positive about a company after reading their blog.

Post-Event Metrics To Deliver

Event marketing makes up a good portion of the modern marketing budget, but proving event ROI is often a challenge. This infographic from Certain outlines four steps to measuring event success and the key metrics to track.

Leveraging AI To Boost Lead Generation And Conversion Efforts

Artificial intelligence is on the minds of marketers now more than ever. Why? Marketers responsible for demand generation know better than anyone else that it's crucial to stay ahead of the curve with new lead generation tactics, and AI is where it's at. AI allows data across multiple sources to meet with business intelligence in one place in order to…
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