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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers

The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue focused metrics. The research, conducted by Demand Gen Report, showed the top two priorities for marketing teams this year are: Improving conversion rates/campaign performance; and Focusing on lead quality over quantity. To support this new focus on…

The Comprehensive Survival Guide For Lead Routing And Account Assignment

Almost every company has the need to route leads and assign accounts to sales reps in their Customer Relationship Management (CRM) system. It's about as universal a problem as you can get, yet it's also one of the most confusing subject areas in sales and marketing operations because every company uses unique routing and assignment processes, they change frequently, and…

Email Marketing Automation Boosts Your ROI

Email marketing automation frees up a lot of effort while ensuring target customers are reached at the right time. Companies can increase their revenue and reduced marketing overheads with the right email automation tool. This infographic from Thomson Data explores the advantages of email marketing automation over traditional tactics.

Sizing Up Your Demand Gen Strategies For 2020 & Beyond

Airing On: Feb. 13, 2020 @ 2 PM ET This webcast will share brand new research from Demand Gen Report’s Annual Demand Generation Benchmark Study. Preliminary results from the survey show marketers are continuing to focus more on quality over quantity and are employing new tools and tactics to reach the right stakeholders.This webcast will highlight the latest data on…

Jumpstarting Revenue Strategies

This strategically timed webcast will be positioned as a prescriptive session providing best practices and use cases B2B brands can borrow and apply as they look to advance both their account-based strategies and their broader acquisition campaigns. Delivered in a panel format, the webcast will present real-world examples addressing the challenges B2B brands must overcome to meet and exceed pipeline…

B2B Social Media Marketing Strategy & Statistics

Social media can be a challenging advertising medium for some companies, as it can be initially difficult to develop content that appeals to a wider audience. This infographic from HelpSquad shares tips on how to enhance a social media marketing strategy through creativity and engagement, sharing key statistics along the…

Maximizing Trade Show ROI

Trade shows are one of the biggest spends for any organization. Knowing this, companies should maximize their trade show return on investment (ROI) by pre-booking more sales meetings, driving more booth visits and following up with leads post-event in an effort to turn them into opportunities for the sales team. This E-book covers several techniques to maximize your trade show…

7 Steps To Brilliant B2B Marketing

Beating out the competition in B2B may not always be easy due in part to the growing number of moving parts in creating a strategy and measuring the results. This infographic from Smart Insights pulled together some statistics to give marketers a handy tool of reference when it comes to…

2020 Customer Experience Outlook Guide: Reinventing The Martech Stack For The New Year & Beyond

The foundations of marketing and sales automation have positioned B2B businesses to scale for growth, leading to a newer focus on better experience management to personalize messaging and build authentic relationships. Marketing and sales teams, as well as the solution providers that enable them, have been pivoting extensively to move to the next stage of marketing automation — ultimately going…

Experiences Everywhere: How To Create Marketing Your Audience Demands

Airing On: Wednesday, January 29, 2020 @ 2:00 PM ET / 11:00 AM PT Marketing has become a bad word lately. Audiences are tired of the endless spam and are looking for experiences that are authentically human. Join us for this live webinar to learn how companies are transforming their marketing by delivering engaging digital experiences that their audiences demand,…

What Today’s Marketers Are Focused On In 2020

Today's marketers have a lot on their minds. They're looking at every channel, every avenue and every revenue stream available to them to help their companies meet their goals. The vanity metrics and trendy tactics have been checked at the door. What marketers are focused on in 2020 is driving results and having the data to execute and optimize the…
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