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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Making Real Time Real

Marketers rely heavily on data for successful campaigns but are still struggling to take effective action on that data. This infographic from CMO Council highlights different methods marketers can use to understand buyer behavior and learn about how proper timing can make or break a marketing campaign.

What’s Working In Demand Generation? Rethinking Traditional Channels & Testing New Tactics To Boost Buyer Interest & Engagement

As buyers grow more selective with their content consumption and time, generating and maintaining demand is becoming a more elusive task for B2B brands. With in-person engagement off the table for the time being, fearless marketers are plowing ahead, experimenting with different channels and investing in demand generation to kickstart conversations with potential customers in a digital-only environment. "This is…

8 Ways To Unlock The Power Of Engagement Data

Airing On: June 18, 2020 @ 2 PM ET / 11 AM PT In today’s environment, most companies know that an account-based approach is the path to revenue. But many still struggle with using engagement data strategically to unlock its power. Join LeanData’s VP of Growth Marketing Charm Bianchini for a webinar on Thursday, June 18 to learn 8 ways…

B2B Enters The Experience Era

Having a solid data foundation to get a complete view of the customer is the key to providing a meaningful B2B customer experience in 2020 and beyond, according to Dun & Bradstreet. This infographic spotlights new research on data-driven marketing and how marketers are embracing the new customer experience.

Must Know Email Marketing Metrics To Track Campaign Success

Email marketing campaigns are an essential part of outreach and contacting target accounts, but it is difficult to determine the effectiveness of a business’ email campaign. TD Insights’ infographic explores seven important metrics you need to track in order to ensure your email ad campaigns are a success.

What’s Working With B2B Content Syndication?

The growth of organizations embracing content syndication provides opportunities for forward-thinking organizations to take advantage of a tactic their competitors may not yet be using. This report examines how progressive B2B organizations are seeing notable results from content syndication initiatives. Sharing insights from both experts and practitioners, the report highlights how content syndication can help B2B marketers: Connect with new…

3 B2B Buying Trends You Need To Know

B2B sales and marketing teams are constantly searching for new ways optimize their advertising and marketing campaigns, to reach their target markets more efficiently. This infographic from PROS analyzes three major buying trends your team should know to optimize your marketing and spending strategies.

B2B Digital Marketing Trends: B2B Marketing Grows Up

B2B businesses are utilizing the full capabilities of digital marketing in 2020, exploring digital trends of buyers and marketing data. This infographic from Substance151 spotlights how digital marketers can use storytelling as a means to improve brand awareness, create customized customer experiences and more.

7 Trends For A Successful Marketing Campaign

Digital marketing has become even more critical in our new reality. This infographic from Serpwatch explores seven major trends in the digital marketing space that will help you plan out more successful, targeted digital marketing campaigns.
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