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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Partner Sales Enablement: The Mission-Critical Component Of ROI Generating Channel Programs

Prioritizing partner sales enablement is critical to driving the success of channel programs. As B2B buyer authority shifts to extremely discerning decision makers in business units, partner sales agents must be supported with channel tools that provide easy, on-demand access to the information they need. It's equally important that vendors invest in comprehensive solutions that optimize coordination among channel management,…

Intent Data’s Expanding Impact

The category of intent data has drawn significant interest and buzz over the past five years, as both sales and marketing professionals flocked to the concept of identifying buying signals from prospects. Now, as B2B organizations move beyond the "shiny new toy" phase, their maturity and commitment have advanced to viewing intent data as an integral layer of intelligence in…

The Playbook For Developing 3D Buyer Profiles

Today’s tools and technologies are positioned to provide marketers with an endless supply of buyer data right at their fingertips. But, none of that data is as insightful as information delivered directly from the buyer themselves. Marketers must use a combination of demographic, behavioral and self- declared data to get a complete view of the buyer. This digital human-to-human connection…

Video Marketing Statistics For 2020

With video marketing growing at a staggering rate, it is obvious that the foreseeable future is increasingly favoring more visual content. The below infographic from breadnbeyond shares some useful information about video usage, video trends and more.

LinkedIn For B2B Lead Generation: Why, When, How

While LinkedIn may serve as a business-focused environment unlike other social media tools, it can also help users more proactively acquire new business. This infographic from Oktopost discusses specific methods and timeframes best for generating B2B leads through LinkedIn.

How To Get Started With Revenue Operations

Airing On December 11 @ 2 PM ET Revenue Operations is being hailed as the new mandate for B2B companies to accelerate growth. This fundamentally new go-to-market approach bridges the operational silos between sales, marketing and customer success. But how do you exactly do it and what is the best way to get started? Join this webcast to hear LeanData…

5 Ways To Increase Google Analytics Effectiveness With IP Address Intelligence

Marketers have historically sacrificed the customer experience in exchange for empowering sales with contact information. With anywhere between 90% to 98% of website visitors abandoning a site without converting, we've built a culture of optimizing for the few, rather than the many. Check out this white paper to learn five easy ways that integrating IP address intelligence into Google Analytics…

5 Types Of Social Media Content Your Followers Will Love to Share

Social media's impact has spread beyond just individual users, with it now almost being a requirement for brands looking to reach their audience where they frequent the most. For companies that feel like they're struggling to generate engagement on social media posts, this infographic from Next Day Flyers presents five…

The B2B Millennial Buyer Survey Report

As businesses look to better their efforts to meet Millennial buying preferences and target their priorities, they must also help them overcome additional hurdles in the purchase process. This includes removing friction and complexity from the buying journey to speed up the process, as well as gaining trust from their superiors and colleagues. This report will share findings from our…

What’s Working In Intent-Based Strategies?

Sales & Marketing Teams Turning To Signal Data To Inform Content Offers & Channel Mix To Reach Buyers At Key Stages Context and relevance are table stakes in B2B marketing and selling, as buyers expect vendors to understand their needs, pain points and expectations. With that said, progressive organizations are utilizing intent data as a foundational layer of their go-to-market…

The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate The Buyer’s Journey With Content

In a world where buyers are overwhelmed with a proliferation of available channels, content formats and sales messages, it's critical for companies to ensure their experience is as headache-proof as possible. To help accelerate the buyer’s journey, modern B2B marketers are turning to content. However, new research from Uberflip and Heinz Marketing revealed that 61% of B2B marketing leaders believe…
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