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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Own The Journey: A Field Guide For Becoming A Marketing Explorer

Being a content marketer is a little like traveling. There are those who wander and those who stick close to home. There are "marketing tourists" who follow in others' footsteps and "marketing explorers" who blaze their own trails. Which one are you? This E-book asks marketers to take a good hard look in the mirror and identify where they stand…

2017 State Of Customer Lifecycle Marketing

B2B Marketers Expanding Beyond Acquisition Strategies To Reduce Churn, Increase Customer Lifetime Value Acquiring and engaging new leads are still the top priorities for most B2B brands, but many organizations are expanding their campaigns and focus to extend beyond conversions or even the closing of a contract. Addressing the long-term revenue impact of customer renewals, as well as the opportunity…

Buyer’s Guide to Selecting a DAM

Digital Asset Management (DAM) systems act as the heart of how marketing teams, agencies and partners operate. The right DAM system can keep track of all your assets, creating efficiencies that cut your overall costs and potentially boost topline by getting campaigns launched faster. Download this guide to learn how to find the right DAM system for your company, including:…

Give The Gift Of Automated Data Maintenance

Research shows that 62% of organizations rely on inaccurate data. This highlights an importance for ongoing data maintenance to keep marketing and sales teams stocked with high-quality insights. This infographic from ZoomInfo shares insight on the benefits of automated database maintenance for B2B businesses.

The Myths & Realities Of AI In Marketing & Sales

Research Report AI is poised to fundamentally change businesses across industries by automating spreadsheet-level tasks that will free up time for more strategic-level thinking. This extends to the B2B sales and marketing world, where executives agree that AI will be "transformative" and a "game changer" for their businesses. Check out this in-depth research report to see how your AI expertise…

New Year, New Lead Nurture: How To Nurture Better In 2018

Are you tired of getting the same underwhelming results from your lead nurture programs? With 2018 fast approaching, there's no better time to set some lead nurture resolutions! The right nurture formula can have a huge impact on marketing outcomes. In fact, marketers that align content to the stages of a buyer's journey report seeing 73% higher average conversion rates…

2017 Database Strategies & Contact Acquisition Survey Report

B2B Orgs Addressing Data Concerns To Achieve Audience-Centric Goals B2B organizations are dialing up their push to be more audience-centric and develop new channels to engage prospective buyers. However, B2B practitioners are also quickly realizing that the ability to shift messaging, campaigns and channels is dependent on having reliable, accurate and robust data on their customers and prospects. Findings from…

Content Marketing Platforms: How To Choose

With adoption rates and budgets continuing to increase for B2B organizations, according to the Content Marketing Institute, it’s vital for marketers to differentiate between the plethora of content marketing platforms and marketplaces available to them. This infographic from Izea highlights the key differences, benefits, features and functionalities between content marketing…

Earned Media Influential In Performance Marketing

New Study Finds B2B Marketers Shifting Investments To Support Aggressive Pipeline Goals If your paid media efforts have been on the decline, now is the time to see what more investment in earned media tactics can do to boost your demand gen marketing efforts. Fill out the form to gain exclusive research detailing ways progressive B2B orgs are turning to…

How New Trends Amplify Your ABM Strategy

Staying on top of B2B marketing trends is crucial to staying ahead of competitors — and top of mind with prospective customers. They can also have supplemental benefits to ABM efforts. This infographic from Engagio highlights a variety of new trends in the B2B marketplace that can have a positive…

Why Now Is The Time To Take On ABM

By now, a majority B2B organizations know that ABM is right for their business. But the real question is: how do practitioners make the most of their ABM efforts? This infographic from BrightFunnel shares tips and best practices to make the most of your ABM efforts, while also reinforcing those…
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