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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

How can your organization’s revenue team develop a more effective go-to-market strategy? Start by fixing the five biggest breaking points that plague B2B revenue teams. Flip through this white paper to get solutions for solving problems such as: Integration impediments; Account matching mayhem; Routing gone wrong; Attribution agony; and Lack of alignment. Check out the white paper now! Check out…

7 B2B Influencer Marketing Trends For 2020

The 2019 Content Preferences Survey Report from Demand Gen Report shows that 95% of respondents prefer credible content from industry influencers. This infographic from TopRank Marketing features seven B2B influencer marketing trends to look out for in 2020.

What’s Working In B2B Advertising?

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contextual buying experience, marketing teams must move away from the audience-based targeting approach often synonymous with display advertising and use the data and insights they have on prospects in key accounts to target down to the one-to-one level. In a…

2019 Video In Business Benchmarks

This infographic from Vidyard details key stats from the 2019 Video In Business Benchmark Report, including that 73% of business videos were less than two minutes long in 2018 and 43% of companies are using intermediate or advanced analytics for their video marketing efforts. The findings will be further discussed…

Connecting Event & ABM Strategies

Account-based event strategy is emerging at the intersection of human touch and automation. By connecting analog and digital customer experiences for a holistic view of target account engagement and sentiment, successful B2B brands are taking their ABM programs to the next level and driving more meaningful interactions with decision makers and influencers. Check out this iPaper for expert commentary and…

Customer Centricity In Action: 7 Ways To Put Customers First

There's no shortage of challenges facing CX initiatives today, but there are measures you can take to improve the success rate and execution of your customer-centric goals. For this report, 166 professionals across customer experience, customer success and marketing were surveyed to uncover the challenges, tactics and metrics that are trending across organizations. Read on for the key findings, as…

The 2019 B2B Buyers Survey Report

Research Shows Buying Committees Engaging And Rewarding Agility And Relevance Of Potential Solution Providers Over the course of eight years, Demand Gen Report’s annual B2B Buyers Survey has spotlighted the ever-changing needs and expectations of the different stakeholders in complex purchasing decisions. This year is no different, with the annual survey data showing that buyers are engaging earlier with sales…

14 Ways To Get Backlinks Without Begging

Serving as one of the most crucial SEO ranking factors, backlinks not only help drive traffic to your business’s website, but they also enhance your company’s credibility. This infographic from Neil Patel outlines cost-effective tactics to build your backlinks in a sustainable way.

Social Media Statistics That Matter For Your Business In 2019

As the number of social media users increases, having a strong social media presence will continue to be essential for businesses to better connect with prospects and customers. This infographic from Statusbrew highlights notable statistics on major social media marketing platforms.

The 2019 Webinar Strategy Report

As webinars are becoming a more strategic practice throughout the buying journey, this in-depth survey report aims to highlight how webinar producers at B2B organizations are: Experimenting with a variety of webinar formats to fuel engagement with prospects; Prioritizing measurement and reporting to better understand that engagement and ensure it’s being utilized by their team to refine messaging; and Deepening…

The Webinar Playbook: Game-Changing Strategies From 10 Top B2B Marketers

According to research from InsideSales.com, 73% of marketing and sales leaders said webinars are the best way to generate quality leads. But as buyer preferences evolve, a traditional webinar model (think generic slideshows complemented by a single voice on audio) may not always cut through the noise and drive the high engagement it used to. To learn how marketers are…
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