Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Why Your Website Fails Buyers: New Research Reveals B2B Buyers Struggle To Find And Engage With Relevant Content On The Path To Purchase

Companies are not packaging content, which makes it difficult for buyers to easily access it and accelerate their research. Research finds that an overwhelming 93% of buyers said they want marketers to package related content together – it's time to give buyers what they want. This report offers industry research and practical solutions to help marketers align content with buyer…

How To Measure Content Marketing

This infographic from Brandpoint details how to accurately measure content marketing strategies throughout the buyer journey. It also offers suggestions for boosting content awareness and acceleration.

The State Of Channel Incentive And Partner Loyalty Programs In The Manufacturing Industry

83% of organizations spent more on incentive programs this year than last year. As manufacturers grow more reliant on these programs, they have to begin revitalizing their programs to be more worthwhile for everyone involved. In addition to detailing areas within channel incentive programs that can be improved, this white paper also covers industry-wide trends relating to: Promotion types being…

Why You Can’t Afford To Continue Measuring Marketing The Same Way

The sales funnel is broken — so broken that the average end-to-end B2B lead conversion rate is just 0.75%. In this white paper, you'll learn how to sift through your leads and discover which prospects have actually consumed your assets and are ready to talk to sales. You'll also find: Success stories from Deluxe, BetterWorks and icuc.social; The key ingredients…

How To Build A Business Case For A Data Management Program At Your Company

You know that it's critical for your company to invest in data management. Now you just have to convince everyone else. In this guide, learn 10 key areas where a data management program can help improve both the top line and the bottom lines, including how it helps: Increase lead conversion by reducing follow-up time;Improve the effectiveness of predictive analytics…

The State Of Interactive Content Marketing: Statistics And Trends

Bringing static content to life with interactive elements positions B2B marketers to better engage with their audiences. In fact, research shows that 93% of marketers agreed that interactive content is effective in educating buyers versus just 70% for static content. This infographic from GO-Gulf reveals key statistics to help you…

Interactive Content Marketing Tool Kit

Unpacking The Interactive Content Marketing Toolkit Bring life back into your old, static content by repurposing it for the digital world. Tools like lookbooks, calculators and quizzes can help extend the value of your content — you just have to determine which tools are best for you. In this white paper, you'll learn everything you need to know about launching…

2018 Content Preferences Survey Report

 Blogs, Podcasts Gain Interest As B2B Buyers Look To Trustworthy Sources For Credible Content That Proves Value The results are in! Demand Gen Report's 2018 Content Preferences Survey revealed that buyers are becoming more discerning and selective in the content they decide to consume. A majority (88%) agree that content producers need to focus less on product specifics and more…

The Anatomy Of A Perfect Landing Page

This infographic from LeadForest outlines how B2B companies can craft the perfect landing page through credible testimonials, personalized images and a two-toned color scheme. Creating a landing page with straight-forward copy and a minimalist design can help marketers maximize lead generation, drive engagement and elevate ROI.

4 Keys To Track & Optimize ROI From Events

Despite the explosive growth of digital marketing over the past decade, research shows that in-person events have remained one of the top drivers of demand and revenue for most B2B organizations. But the reality is that many B2B marketers continue to put significant spend toward events without a real ability to appropriately measure their impact — especially related to specific…

What GDPR Means For Marketers

This infographic from Act-On explains how upcoming GDPR regulations are expected to affect marketers. Based on survey data, the infographic shows how many marketers understand GDPR, how much marketers plan to spend on GDPR compliance and more.
Subscribe to this RSS feed