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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Your ABM Summer Road Trip Itinerary

This infographic from Demandbase maps out the six essential steps to ABM success, including aligning sales and marketing, building out your target account list and investing in the right tools.

The Complete Deduplication Survival Guide

Deduplication is one of the biggest data quality improvement processes that every marketing and sales operations professional has experienced firsthand. Data deduplication is simple in concept but can be quite complex in execution, especially when dealing with records distributed across multiple systems. Data deduplication is not a one-time exercise. An effective dedupe program is implemented as a continuously running program.…

Fundamentals Of A Successful Website Personalization Strategy

Website personalization is worth absolutely nothing without a solid strategy. In this E-book, you'll discover the fundamental components to include in your website personalization strategy. You'll also learn: Methods for selecting a personalization solution; The concepts to keep in mind when developing audience segments; Data types for targeting visitors; The three main categories of personalization tactics; and An exploration of…

2018 State Of B2B Marketing Technology

Growing Emphasis & Investment On Personnel To Manage TCO & ROI From Expanding Tech Stacks The marketing technology landscape is ever evolving — Scott Brinker's 2018 Marketing Technology Landscape "Supergraphic" revealed there are 6,829 marketing technologies on the market, 27% growth compared to last year. This constant growth and complexity has left marketers to keep up and manage new software…

Navigating Through The 5 Marketing Measurement Roadblocks

According to Demand Gen Report’s annual Marketing Measurement and Attribution Benchmark Survey Report, a majority of marketers (87%) name marketing measurement and reporting as a growing priority for their organization, but 58% say their current ability to measure and analyze marketing performance “needs improvement” or worse. This interactive experience outlines…

The Rise of Marketing Automation — Statistics and Trends

This infographic from Invesp details the latest statistics and trends in marketing automation, including that marketing automation can boost sales productivity by nearly 15% and 63% of marketers plan to increase their marketing automation budget in 2018.

An Introduction To Content Activation: How To Transform Passive Content Delivery To Accelerate Revenue

Unlike passive content, content activation never leaves the buyer’s next step to chance. It orchestrates content-driven journeys that progress prospects faster and more accurately. In this E-book, you'll learn how content activation: Focuses on the buyer's immediate information needs; Removes the obstacles to self-education; Spots the hottest prospects so you can accelerate to a sale; and Serves less engaged prospects…

2018 Marketing Measurement & Attribution Benchmark Survey Report

New Research Shows B2B Marketers Struggling With Metrics, But Striving For Specific Insights On Investments By Channel & Impact By Stage Effective marketing measurement and attribution continues to be a top priority, as well as an ongoing challenge for B2B marketers. Findings from Demand Gen Report’s 2018 Marketing Measurement and Attribution Benchmark Survey show that the majority (87%) of respondents…

Marketing Post GDPR: Two Tribes Of Marketing

This infographic from Marketo outlines the two varying approaches marketers have adopted ahead of the General Data Protection Regulation (GDPR). According to new research from Marketo, 55% of marketers have taken a marketing-first approach, while the remaining 45% have taken a legal-first approach.
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