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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2019 Trends In Personalization

This infographic from Evergage highlights new research on personalization trends in B2B, including that 98% of marketers believe personalization can advance customer relationships and 74% believe it should be a bigger priority in their business.

The Enterprise Guide To Perfected Personalization

Several hurdles and challenges have prevented B2B enterprises from utilizing intent data to effectively provide relevant, personalized experiences on the one-to-one level. Data from Demand Gen Report shows that more than half (53%) of marketing teams want to collect buyer intent insights on their potential customers. However, 43% said their database initiatives need significant improvement to effectively support these initiatives.…

LinkedIn State Of Sales: Some Numbers To Help You Hit Yours

This infographic from LinkedIn reveals key findings from its third-annual State of Sales Report, including that top sales reps are 13% more likely to engage closely with marketing and 51% of decision makers say trust is the number one attribute they want in a salesperson.

4 Problems With Marketing Automation

This infographic from ZoomInfo details four of the top marketing automation challenges, such as data decay and poor customer acquisition, and offers actionable steps to help marketers overcome them.

ABM Playbook: Tips And Tactics For Account Based Marketing Success

ABM. The acronym is bouncing off walls and whiteboards across the industry, as account-based marketing fever sweeps the nation. While everyone name drops it, if you start hunting for ABM tactics, you may come up short. If you're already on board, but you don't know how to get started, this playbook is for you. Here's what's inside: Seven questions to…

The Complete Data Enrichment Survival Guide For Marketing And Sales

Data enrichment, when done right, can add tremendous value to your account and contact database. But, it can be a confusing project. How do you choose the right vendor? Do you need more than one vendor? What technologies do you need? How do you maximize ROI? This guide will cover the key topics on how to ensure success with your…

2019 State Of Account-Based Marketing

ABM 2.0: Leaders Enhance ABM Practices, Prove ROI With More Targeted Messaging & Experiences Research shows that most organizations are still in the early stages of ABM — they are starting to see some early growing pains and challenges on executing programs and clearly tracking and demonstrating the impact of their investments. Industry experts note that we are now at…

Sales Vs. Marketing: Fight For The Throne

The final season of "Game of Thrones" may be here but the fight for the throne between sales and marketing is sure to continue. In this infographic, Salesforce Pardot explores the rivalry between the two departments, what the key territories and major battles are and more.

12 Stats That Prove You Need To Start Social Selling

This infographic from Sales for Life spotlights key statistics on social selling, including marketers who use social media create 45% more opportunities than their peers and 90% of top-performing sales reps use social media as part of their strategy.

Marketing Technology Landscape Supergraphic 2019: MarTech 5000 (Actually 7,040)

Scott Brinker, Editor of Chief Marketing Technologist, released his annual Marketing Technology Landscape Supergraphic in collaboration with Blue Green. This year's graphic includes 7,040 solutions, up from 6,829 in 2018, and showcases that the marketing technology landscape continues to expand despite a number of recent mergers and acquisitions.

Compete And Win In The Age Of Account-Based Buying

According to Gartner, there are an average of 9.6 people involved in a typical B2B purchase decision and those individuals need 4.5 content "engagements" in order for you to build consensus and get the deal over the finish line. It's one thing to be able to identify accounts to target, quite another to orchestrate all of that data into meaningful…
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