Latest In: Jeff Freund

The Buyer’s Journey Is The Centerpiece Of ABM Success

For B2B companies, account-based marketing (ABM) represents a major shift in the traditional marketing focus from pure lead…

Demanding Views February 23

Akoonu Unveils Cloud-Based Content Marketing Solution

Akoonu, a buyer personas and customer journey mapping solution provider, launched a cloud-based content marketing platform. The solution…

Industry News May 22