Trendline Interactive & LeadMD Form Shift Paradigm
Trendline Interactive, a digital marketing agency and consultancy, unified its services with marketing agency LeadMD under the brand…
Industry News November 17
Latest In: LeadMD
LeadMD Acquired By Trendline Interactive, Pairing B2C And B2B Expertise
LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver…
Industry News March 2
#Bii20 Webinar Series Highlights Importance Of Intent Data, Buyer Interdependence & ABM To Reach Audiences
With the advent of COVID-19, the B2B industry has undergone a massive shift in the way marketers are…
Industry News July 29
#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality
With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies…
Industry News May 20
Sales & Marketing Alignment: From Vague Measurement To Real Results
If you read an article that claimed a majority of business leaders believed that their sales and marketing…
Demanding Views February 12
B2B Ops Roles Expand Into Customer Experience Enablers To Streamline Revenue Engines
As operation teams' responsibility in fueling the revenue engine continues to gain momentum within B2B organizations, individuals working…
Industry News October 16
Adobe Adds Marketing Nation Summit Content, Sessions And Training To Adobe Summit Lineup
Adobe announced that Marketing Nation Summit will be integrated into Adobe Summit, which is scheduled for March 24-28…
Industry News January 15
Without Account Planning, ABM Is Just Account-Based Muck
The term Account-Based Marketing doesn't take it far enough for my liking. Just the mere presence of the…
Demanding Views October 21
Study: Less Than 20% Of Companies Can Track Leads Through The Funnel
Measuring marketing performance continues to be a big hurdle for most organizations, according to new research conducted by…
Industry News October 14
Building A Successful Marketing Stack In A Sea Of Shiny New Toys
When it comes to the B2B marketing stack, we know one thing for sure: The list of technology…
Industry News August 10
Why Your Marketing Team Is Still Missing The Mark On Sales Enablement
Sales enablement is just a term du jour for “hooking your sales team up with tools to continually…
Demanding Views May 27
Data And Segmentation Are Pivotal To Personalizing B2B Buying Experiences
B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude…
Industry News October 21
Resources
Events & Webinars
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
