Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers
Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester's “Buyers' Journey Survey, 2022” found that…
Blog February 22
Latest In: Millennial buyers
Meet The Millennials: How Marketers Can Effectively Connect With The New B2B Buyer
In 2019, Brian Fanzo's B2BMX keynote on Millennials was so popular that this year, the B2B Marketing Exchange…
Industry News February 28
Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics
Millennials have long been disparaged and dismissed as “lazy and self-centered.” But marketers can no longer afford to…
Industry News May 2
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Engaging The Millennial Workforce: Why Your Business Depends On It
Millennials are projected to make up about 33% of the U.S. workforce, with that number rising to 75%…
Demanding Views October 20
Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials
B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive…
Industry News July 9
Resources
