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Strategy & Planning Series Day 4: Data Fuels Account-Based Marketing And Sales Alignment

Strategy & Planning Series Day 4: Data Fuels Account-Based Marketing And Sales Alignment

Thursday's Strategy & Planning Series sessions spotlighted the current growth of account-based marketing (ABM) and how B2B organizations…

Industry News November 20
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Strategy & Planning Series Day 3: Driving Full-Funnel Demand With Data-Driven Content

Strategy & Planning Series Day 3: Driving Full-Funnel Demand With Data-Driven Content

The Strategy & Planning Series went into full gear on Wednesday, hosting a variety of sessions focusing on…

Industry News November 19
#SPS2015 buyer engagement Content Strategies crosschannel messaging LookBookHQ Oracle Marketing Cloud
Strategy & Planning Series Day 2: Data Analysis Aligns Cross-Channel Messaging, Identifies Fast-Moving Buyers

Strategy & Planning Series Day 2: Data Analysis Aligns Cross-Channel Messaging, Identifies Fast-Moving Buyers

The second day of the Strategy & Planning Series revolved around the recurring theme of marketing analytics; primarily,…

Industry News November 18
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Strategy & Planning Series Day 1: Using Data To Balance Inbound And Outbound And Improve Funnel Visibility

Strategy & Planning Series Day 1: Using Data To Balance Inbound And Outbound And Improve Funnel Visibility

The first day of the week-long Strategy & Planning Series focused on using data to determine the right…

Industry News November 17
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