Marketo announced that its mobile Marketo Event Check-in app is now available for use on Google Android and iOS tablets. The Marketo Event Check-in app enables marketers to automate the process of event check-in and follow up and provides real-time access to attendance information.
The app enables marketers to:
Streamline event check-ins. The Event Check-in app eliminates in-person event challenges like manually signing in guests and collecting information from unregistered attendees, giving the marketing team more time to interact and welcome event-goers, as well as speeding up the registration process. Alerts can be setup to automatically notify team members when a VIP guest is checked-in.
Capture and use attendance information in real time. With the Event Check-in app, event attendance information is synced with the Marketo database in real-time, giving marketers the flexibility to trigger event-related campaigns both during and immediately following the event. The app also gives marketers real-time access to event attendance numbers and information.
Automate and enhance event communications. Marketers can set up event-related campaigns in advance that are triggered by the Event Check-in app to automatically launch at the right moment, including sending welcome messages with event agendas to attendees immediately upon check-in, sending polls or questionnaires to engage attendees during the event, or sending follow-up emails when the event ends.
Join us Thursday, November 14 at 1PM ET for the New Benchmarks & Insights Into Lead Nurturing webcast with insights from Jon Miller of Marketo and Corinne Sklar of Bluewolf.
