Salesfusion, a marketing automation solutions provider for SMBs, unveiled a monthly email deliverability monitoring and analysis service designed to provide campaign-specific metrics, analysis of campaign results and best practices to help marketers further enhance their campaigns.
The company has also been accepted into the Email Sender & Provider Coalition (ESPC). Group members collaborate to design solutions intended to alleviate spam and deliverability concerns. Other members of the ESPC include Experian, Adobe, Oracle and Epsilon.
Salesfusion, a marketing automation solutions provider for SMBs, unveiled a monthly email deliverability monitoring and analysis service designed to provide campaign-specific metrics, analysis of campaign results and best practices to help marketers further enhance their campaigns.
Metrics tracked by the service include:
- Overall deliverability rates;
- Best-delivered campaigns;
- Most-engaged campaigns;
- Reputation score;
- Spam filter analysis; and
- Bounce back/ blacklisting analysis.
The company has also been accepted into the Email Sender & Provider Coalition (ESPC). Group members collaborate to design solutions intended to alleviate spam and deliverability concerns. Other members of the ESPC include Experian, Adobe, Oracle and Epsilon.
