VerticalResponse, a provider of online marketing tools provider for small businesses, launched an open API and integrations marketplace. The marketplace positions developers to add email and social media marketing capabilities to their business applications.
Using the tools built by developers, marketers can create and send email newsletters, promotions and invitations that are accessible on any device. The content can also be shared via social media.
Users also can upload contacts, group them into lists, and send targeted email marketing campaigns and promotions. VerticalResponse also offers detailed reporting on the delivery and engagement of each campaign.
The company also announced a number of B2B organizations that have integrated with its REST API, including Dasheroo, Tatango, Digioh and Wishpond.