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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Hitting A Bullseye With Your Content Marketing Strategy

Content marketing has a variety of strategies, techniques and tactics that make each program unique in its own way. The goal for content marketers is to find the right mix of these strategies to hit the mark with content and meet goals. This infographic from Online Marketing Institute aims to…

Content Marketing Vs. Public Relations: How Do They Differ?

Communication—whether internal or external—is vital to B2B success. And understanding how different tools of communication, such as content marketing and public relations, make an impact is just as important to properly engaging prospects. This infographic from CJG Digital Marketing details the key differentiators between the two practices, while also highlighting…

A Startup Guide To Developing A Digital Marketing Campaign

Whether you are an enterprise organization or a newly funded startup, the core components of a digital marketing strategy—such as content marketing, email and SEO—are crucial for continued growth. This infographic from DashBurst outlines steps to create and execute a digital marketing strategy, as well as a list of suggested…

State Of The Conversation Report

The B2B Content Disconnect: What Companies Believe Vs. How They Behave A majority of companies believe that buyers are more than halfway through the buying journey by the time they engage a sales rep. But what kind of changes are they making to their demand generation and sales content because of that belief? And is their content on both sides…

The State Of B2B Sales Enablement

B2B sales leaders are hungry for solutions to drive deeper engagement, improve conversion rates, accelerate deals and boost win rates. Research from CSO Insights shows that 33% want to improve communication between reps and clients, and 30% said they are looking to streamline their opportunity management process.To meet these goals, close collaboration with marketing to create personalized, specific content for…

Virtual Reality Is Now A Marketing Reality

Virtual reality (VR) is now the new reality, and it offers B2B companies a unique opportunity to incorporate an augmented customer experience within their marketing campaigns to create high-level, motivational and instinctive messaging. This “gifographic” from Marketo is designed to dive into how virtual reality can impact B2B brands and…

The 2017 Content Preferences Survey Report

Content consumption habits among buyers continue to shift, and while buying cycles have grown longer and more complex, buyers—like marketers—have less time to devote to researching purchases than in the past. More than one-third of buyers strongly agreed they have fewer hours in the day to read up on potential purchases.It's no surprise that shorter formats, on-demand and bundled content,…

The Barriers Of Marketing Automation Success

While many marketers focus on the technology that will enable new processes within their organization, oftentimes there is lack of strategy to maximize that effectiveness. Research from Ascend2 shows that more than half (52%) of companies using marketing automation say that a lack of strategy impacts their success. This infographic from…

Why Your Website Fails Buyers

New Research Reveals B2B Buyers Struggle To Find And Engage With Relevant Content On The Path To Purchase Content has proven to be the driving force in B2B brand engagement. In fact, nine out of 10 buyers said the vendor they chose provided a mix of content to help them through each stage of the decision-making process. But a new…

31 Content Marketing Stats For 2017

Research shows that content marketing has proven results in a B2B environment. Roughly four out of every five B2B CMOs (78%) say custom content is the future of marketing. This infographic from Red Website Design shares industry research from the Content Marketing Institute, The Altimeter Group and more to highlight…

A Brief History Of Content Marketing

This infographic from GetApp breaks down the growth and evolution of content marketing over the past decade. It also shares interesting stats spotlighting trends that had a positive—and negative—impact on the practice from year to year.
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