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Do Emojis Work In B2B?

First there was direct-mail marketing, then came video and mobile marketing – and now we’re in the era of emojis. Emoji marketing isn’t just here, it’s here to stay. If you’ve already seen some emojis popping up in your inbox or taking over social channels, prepare to see even more.

Rethinking Webinars & Engagement: ON24 Execs Discuss Key Takeaways & Trends From Webinar World ‘18

In an exclusive podcast from the floor at Webinar World ’18 Joe Hyland, CMO of ON24, and Mark Bornstein, the company’s VP of Marketing, discuss new models for creating engaging buyer experiences to move away from the “drive-by marketing” of the past. They also shared: Key takeaways from the event, Models for talk-show style presentations, and What the future looks like for webinars as a content format. Listen To The…

Marketing Multiplied: Required Reading For Executives Who Have Doubts About Channel Marketing

Making a case for an investment in channel marketing programs remains an issue at many companies, even at businesses that generate a significant share of revenue through partners. Getting reliable insight into channel marketing ROI can be difficult. And oft-repeated complaints about low levels of partner engagement – for example, the amount of MDF that goes unspent is often cited – can make senior management ask “why bother,” when more…

Events Aren’t Just for Practitioners — We Need Executives Too

The seventh annual B2B Marketing Exchange (B2BMX) in Scottsdale, Ariz. is underway. This event is one of my favorites of the year for many reasons. But this year I expect it to exceed expectations because of the expanded CMO Exchange session. Too often, events are focused on training the practitioners, and they tend to leave out the executives in the programming. This is a major oversight.

The Mx Group’s Kellie de Leon On Successful ABM Beyond Technology

With so many solution providers hopping on the ABM train, it’s important for marketers to focus on strategies beyond technology. During a Workshop at the B2B Marketing Exchange, titled: Targets, Insights, Touchpoints – 3 Ways To Operationalize ABM, Kellie de Leon will walk attendees through three key pillars of ABM success.

Facebook’s Paul Peterman Discusses Importance Of A Mobile-First B2B Strategy

Having a mobile-first mindset is no longer just a strategy for B2C marketers, as a new generation of digitally savvy B2B buyers engages with content on their mobile devices. During this year’s B2B Marketing Exchange, Paul Peterman will present a session titled B2P: The Rise of Business To People, where he will share insights around business decision makers’ mobile and media consumption behavior. The session will also share case studies…

MOCCA President Jocelyn King Previews #B2BMX Panel With Top Marketing Ops Execs

With reporting, insights and data emerging as critical competitive elements of B2B marketing strategy, the marketing operations role has increasingly been in the spotlight. During this year’s Demand Gen Summit at the B2B Marketing Exchange, Jocelyn King will lead a panel of top marketing operations executives to explore key priorities and best practices for the role.

5 Content Repurposing Hacks You Haven’t Heard Before

With 2018 in full effect, I’d hate to see killer content from 2017 and earlier get lost or forgotten. I’m a big believer in the “If it ain’t broke, don’t fix it” model, so naturally, content repurposing is a big deal to me. Why create a completely new piece of content about a topic when you already have content that could be tweaked for relevancy? And why should you work…

3 Reasons Why B2BMX Is Worth The Trip To Arizona

B2B marketers have plenty of events to choose from throughout the year. Everywhere you look, it seems there is a new one popping up and someone is trying to convince you to attend or your organization to sponsor it. But not all events are created equal. Especially when it comes to the quality of content and the value of sponsorship. Some just reign supreme over others.

30 Minutes With G2 Crowd’s New CMO Ryan Bonnici — Exclusive Q&A

Software and service reviews provider G2 Crowd ended 2017 with a bang. Hot off a $30 million funding round, the company tapped former HubSpot Senior Director of Global Marketing Ryan Bonicci as its new CMO. In his new role, Bonicci will be responsible for growing the G2 Crowd brand. On his fourth day on the job, I had a chance to chat with him about how he visualizes the growth…
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