Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage their prospects, buyers and partners. Social distancing and the pandemic have only accelerated this.

With the digitalization of B2B, marketers have access to more marketing tools, leads and data to inform their revenue and marketing strategies. Revenue marketers in particular are responsible for converting prospects and leads into customers, and the current B2B landscape has solidified their new role as leaders in the buyer’s journey.

Some of the best marketing campaigns are those that tell a story, resonate with audiences and leave a lasting impression. And as the digitalization of B2B marketing continues, marketers must evolve to adopt new tactics that drive audience engagement.

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for success.

COVID-19 has changed the game for everyone in martech. In the age of social distancing, a crucial component of reeling in customers – the in-person event – has been suspended indefinitely. Now more than ever, it is important to reach consumers and prospects over digital channels, whether it be email, digital ads, webinars and more. So, it’s on the B2B marketer to create copy that resonates and incites consumers to…

; Last week, we published a video uncovering the biggest developments in ABM. This week, we’re sharing more ABM insights from Demand Gen Report’s Andrew Gaffney and Andrew Mahr, Chief Customer Officer at Triblio. Recorded live at #B2BMX as part of Triblio’s “Ask an ABM Expert” series, this conversation covers sales activation in a more nuanced way, and why it’s important for marketers to target segments with help from sales…

Even though now is an optimal time to talk about how to take physical engagement into the digital world, having a connection between online and offline interactions should be top-of-mind for marketers no matter the time or situation.

The COVID-19 pandemic has left a majority of the world quarantined at home. Unfortunately, some people are completely out of work, while others are lucky enough to work from home. Since Demand Gen Report is on an online publication — and our parent company, G3 Communications, is a digital marketing firm — the team and I are all working remotely with business as usual. Fun fact about G3 that you…

B2B marketers today are wrestling with the complexity of integration, according to Michael McLaren, Global CEO of the B2B Group at Merkle. Organizations are thinking beyond individual point solutions, and are looking at how technology, data and content can help develop more holistic experiences. That is why he believes merging with consultancy Digital Pi is a natural fit.

Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about the importance of brand. One quote that stuck out to me was, “brand is demand and demand is brand.” He said that the two go hand in hand in B2B marketing today.