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Data, Strategic And Operational Skill Sets In High Demand As B2B Marketing Teams Pivot To Achieve Goals

B2B marketing leaders looking to grow their teams realize that they must adapt to meet the needs of their buyers — as well as exceed business goals. Research from the Economist Intelligence Unit (EIU) shows that roughly 80% of marketing executives say they need to restructure marketing to better support the business, while 29% believe the need for change is urgent.

The Top Three In-Demand Digital Marketing Skills & What They Pay

GiannaphotoAugust2017Digital marketing skills, specifically tech-based skills, continue to drive demand for high-end, niche talent in the 2017 marketplace. With the limited talent pool available in the U.S., professionals with these skills are seeing a surge in their value from businesses looking to integrate new technologies and strategies to get an edge over their competitors.

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