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4 Questions To Consider When Growing Your Marketing Team

Kate headshot rgbNo matter where you work — whether a large corporation or a small, family-run business — sooner or later your marketing team will arrive at the age-old question: does size matter? Once your team has run out of budget, ideas and creative juice, they’ll likely want to consider bringing in a fresh brain to breathe some life into their rinse-and-repeat marketing strategy. And, if results are suffering, or you have astronomical goals to reach, you might even be inclined to say yes.

Top 10 Marketing Challenges Better Served By Outsourcing

By Mike Shanker, CEO, Extraprise

Mike_Shanker_CEO_of_ExtrapriseEditor’s Note: The following is the second in a two-part series exploring the key considerations for when to outsource marketing, as well as the how to handle top marketing challenges. View part 1 here.

Last week, we discussed when it makes sense for an organization to outsource some of their critical marketing functions. Today, we take it one step further by discussing ten challenges that can be easily overcome by enlisting the help of outside professionals.

10 Signals That You May Need to Outsource More of Your Marketing

By Mike Shanker, CEO, Extraprise

Mike_Shanker_CEO_of_ExtrapriseEditor’s Note: The following is the first in a two-part series exploring the key considerations for when to outsource marketing, as well as the how to handle top marketing challenges.

Since Neil H. Gordon’s classic 1964 article, “The Concept of the Marketing Mix,” and E. Jerome McCarthy’s, “4Ps of Marketing,” much has been written about the basic elements of marketing. In addition to the standard Product, Price, Promote, Place attributes, the intervening years have seen many additions and variations: the 5 Ps and 7 Ps, among others.

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