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#B2BMX Event Preview: The Challenger Customer Author On Consensus Among B2B Buyers

Nick Toman headshotAn Interview With Nick Toman, CEB 

As more stakeholders take part in B2B buying committees, solution providers must bring this committee to a consensus on the company’s problems and potential solutions before a tech selection can be made. However, committee members’ disparate views can make this a tough task to overcome.

  • Published in Blog

Gartner Acquires CEB For $2.6 Billion

Technology research firm Gartner announced it has agreed to acquire advisory company CEB Inc. The company said the transaction is valued at $2.6 billion in cash and stock, and has a total enterprise value of approximately $3.3 billion. The deal is expected to close in the first half of 2017.

Rev Up Your Lead Gen Engines: How CEB Increased Conversions and Revenue

OD calendar templateHow does a 126% increase in revenue impact sound? For marketing executives looking to improve their revenue contribution, the first place to start is increasing conversion rates at different stages of the funnel.

In this upcoming webinar titled, "Rev Up Your Lead Gen Engines," we'll hear from Brian Conway, Director of Marketing Operations at CEB. CEB is the world's leading member-based advisory company, serving 16,000 senior leaders from more than 6,000 organizations across 60 countries with the insights and actionable solutions they need to respond quickly to evolving business conditions and transform operations. Brian will share insights into how the company optimized their forms to achieve a 105% increase in form conversion and 126% increase in revenue impact.

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