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The Critical Importance Of Lead Validation In Internet Marketing

awheadshotKnowledge is power, and most successful businesspeople will tell you that it’s always better to approach any new venture with as much information about the situation as possible. However, when it comes to Internet marketing, not enough businesses actually follow that advice. When they look at the analytics from their lead generation websites, they have an unfortunate tendency to look at the raw conversion numbers — believing that they tell the entire story about the site’s success. They’re actually not getting a complete picture. In reality, not having all the information is leading them to make some bad decisions that hurt their campaigns.

Infographic: 7 Tips For Email Marketing In 2014

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Email marketing is essential for communication with current and potential customers and one of the top ways to distribute high-quality branded content and generate leads. This infographic from Internet Marketing Inc. offers steps to leveraging email marketing as part of your integrated digital marketing strategy in the coming year.

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