Sendoso has secured $40 million in a Series B funding round led by Oak HC/FT, bringing the company's amount raised to $54.1 million. The company said it will use these funds for continued product innovation, market expansion and team growth. Additionally, Oak HC/FT's Allen Miller and Sendoso COO Michelle Palleschi will join Sendoso's Board of Directors.
Sendoso aims to help companies incorporate digital and physical sending strategies into their go-to-market programs.
"Direct mail and corporate gifts have long been effective ways for businesses to build meaningful relationships with buyers and customers, but the industry has largely existed in an offline and inefficient manner,” said Miller in a statement. “Sendoso is the first to change that with its Sending Platform and has positioned itself as a category creator within account-based marketing and sales.”