Champion, an AI-powered customer advocacy platform, closed an oversubscribed $3.3 million seed founding round. The company plans to leverage the capital to improve its platform to help businesses identify and activate their hidden customer advocates.
Champion is designed to help marketing, sales and success teams build trust and drive measurable growth through referrals, references and expansion opportunities. With the funding, Champion plans to:
- Deepen its AI infrastructure to enhance platform capabilities;
- Expand its go-to-market across the enterprise; and
- Grow and support the customer marketing community through education and advocacy.
“The future of B2B marketing is customer-first,” said Champion CEO Jeff Reekers, CEO of Champion, in a statement. “Buyers are tired of generic messages and impersonal tactics. They want to hear from real people who have used the product or service they’re researching. This desire will drive the rise of customer marketing as a core function in every B2B company, and Champion empowers those marketers to deliver results at scale.”
