Jeremy Skule, CMO of Nasdaq, has signed on to keynote the 2016 B2B Content2Conversion Conference in Scottsdale, Ariz. which is hosted by Demand Gen Report.
Skule is a 15-year veteran of the B2B industry, helping bring of global brand building experience to our Nasdaq since 2012. Skule previously held executive positions at MF Global, Fleishman-Hillard and Ruder Finn. During his session, Skule intends to discuss how Nasdaq balances its brand equity with marketing innovation.
The event, taking place February 15-17, expects to host over 600 B2B marketing professionals as they learn an array of marketing tips, best practices and strategies.
Skule joins an awarded list of keynote speakers for the event, including:
- Bestselling Author David Meerman Scott;
- Forrester Research Analyst Laura Ramos;
- Author and Marketing Interactions CEO Ardath Albee;
- TopRank Online Marketing CEO Lee Odden; and
- ANNUITAS CEO and Principal Carlos Hidalgo.
“Today’s B2B marketing executive is not only responsible for executing and managing an ever-increasing amount of tactics and technologies, but also for identifying: which mix of them is right for their organization, how to constantly adapt to evolving environments, and how to balance out their team’s knowledge and skill set,” said Andrew Gaffney, Editorial Director of Demand Gen Report. “We have carefully selected industry expert speakers to deliver real-world case studies, best practices and practical advice through sessions aligned with our demand gen and content strategy tracks.”
