Latest In: ERDM

Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding…

Industry News September 13

B2B Customers Demand More Personalization In Email

Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It…

Industry News July 20