2019 accountbased experiences Adobe Adobe Summit Ajay Awatramani B2B B2C citrix content marketing customer experience CX Demandbase Dun & Bradstreet Jake Schlan LinkedIn LiveRamp marketing operations Microsoft Palo Alto Networks Ryan O'Shea Satya Nadella Shantanu Narayen Steve Lucas
For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to…
Industry News
April 1
Jeff Weiner LinkedIn mergers & acquisitions Microsoft Satya Nadella
Microsoft announced a deal to acquire LinkedIn for $196 per share. The all-cash transaction is valued at $26.2…
Industry News
June 13
B2B marketing cloud computing EVP of Cloud and Enterprise Microsoft CEO Satya Nadella
Microsoft named Satya Nadella — the company's EVP of Cloud and Enterprise — as its new CEO and…
Industry News
February 4
