Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience.

Microsoft To Buy LinkedIn For $26.2 Billion

Microsoft announced a deal to acquire LinkedIn for $196 per share. The all-cash transaction is valued at $26.2 billion. The acquisition combines Microsoft’s professional cloud capabilities with LinkedIn’s extensive professional network to enable B2B sales teams to have more connected, intelligent and productive experiences, according to Microsoft.

Microsoft Names Cloud Strategist Satya Nadella As New CEO

Microsoft logoMicrosoft named Satya Nadella — the company’s EVP of Cloud and Enterprise — as its new CEO and member of the Board of Directors.

Since joining Microsoft in 1992, Nadella has played a major role in the company’s shift to the cloud and the evolution of one of the world’s largest cloud infrastructures. This move comes at a time when many B2B marketers are gravitating toward cloud computing as a way to provide employees with immediate and cost-effective access to corporate data from any location.

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