Latest In: IDC

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IDC Teams Up With Ecosystems To Develop All-In-One Value Management Solution

IDC Teams Up With Ecosystems To Develop All-In-One Value Management Solution

International Data Corporation (IDC), a global market intelligence firm, has partnered with sales and marketing platform Ecosystems to…

Industry News June 12
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3 Key Areas Where B2B Tech Companies Should Encourage Employee Advocacy

3 Key Areas Where B2B Tech Companies Should Encourage Employee Advocacy

B2B tech companies are fueled by innovation. The common goal is to make the day-to-day easier and more…

Demanding Views April 16
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#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of…

Industry News February 22
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Survey: Google, Marketo And Salesforce Ranked As Cutting Edge Marketing Tech Vendors

Survey: Google, Marketo And Salesforce Ranked As Cutting Edge Marketing Tech Vendors

Marketers consider Google, Adobe, Facebook, Marketo and Salesforce as the most “cutting edge” marketing technology vendors, according to…

Industry News September 16
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What Google Analytics 360 Means For B2B Marketers

What Google Analytics 360 Means For B2B Marketers

Google shook up the marketing world last week with the limited beta release of Google Analytics 360, an…

Industry News March 23
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Study: B2B Buyers Open To Relevant Vendor Outreach

Study: B2B Buyers Open To Relevant Vendor Outreach

While B2B buyers continue to self educate before interacting with a salesperson, a recent report shows that 83%…

Industry News August 7
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Sales Enablement Emerging As Top Priority As Reps Struggle To Sustain Dialogue With Changing Buyer

BtoB companies' inability to align sales and marketing teams around the right processes and technologies has cost them…

Industry News August 16
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