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Personalized, VIP Experiences & Influencer-Driven Content Drive Strategies For Live Events

As digital channels grow more crowded, B2B marketers are pouring more of their marketing dollars into events, where they hope to meet with new buyers face-to-face and strengthen current relationships with key accounts. According to research from Bizzabo, 41% of marketers say live events are the most critical channel for achieving business outcomes and 50% say they spend at least 21% of their budget on events. To ensure event success, B2B companies such as Merkle, GumGum and SAP are incorporating end-to-end personalization and partnering with influencers to take their event strategies to the next level.

What’s Working In Demand Generation In 2019?

Fearless Marketers Rethink Traditional Channels, Test New Tactics To Boost Buyer Interest

As buyers grow more selective with their content consumption and time, generating and maintaining demand is becoming a more elusive task for B2B brands. But fearless marketers are plowing ahead, experimenting with different channels and investing in demand generation to kickstart conversations with potential customers.

This special report will explore what's working in demand generation and spotlight success stories from companies such as Radius, Bottomline Technologies, SAP Concur and more.

Download the report to learn about:

  • The growing role of ABM in demand generation;
  • The reemergence of direct mail as a top-tier strategy;
  • How marketers are refreshing webinars with new approaches, such as panels and interactivity;
  • How influencers can extend content reach and credibility; and
  • Why more B2B companies are turning to review sites in their demand gen process.

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  • Published in Reports

Traackr Aims To Provide All-In-One Influencer Marketing Platform

Traackr is an influencer marketing platform that aims to consolidate influencer evaluation, relationship building, campaign management and performance measurement into one system of record. Businesses can leverage Traackr to orchestrate paid and earned influencer marketing at scale, create efficient workflows and optimize the ROI of their influencer investments.

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside opinions on the buyer journey. According to the report:

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