Latest In: marketing and sales alignment

content experiences marketing and sales alignment personalization sales content Uberflip
Uberflip's Sales Assist Tool Aims To Streamline, Personalize Content Experiences

Uberflip’s Sales Assist Tool Aims To Streamline, Personalize Content Experiences

The new Sales Assist solution from Uberflip is designed to help marketing teams create and manage brand-approved templates…

Solution Spotlight April 26
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How Martech & Salestech Can Help Improve Organizational Efficiency & Collaboration

How Martech & Salestech Can Help Improve Organizational Efficiency & Collaboration

The digital transformation of B2B has given rise to new technology solutions that help address challenges with the…

Blog April 13
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How Data Creates Harmony Between Sales and Marketing

How Data Creates Harmony Between Sales and Marketing

B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects…

Demanding Views June 24
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B2B Roundtable: Communication And Metrics Unlock Better Sales And Marketing Alignment

B2B Roundtable: Communication And Metrics Unlock Better Sales And Marketing Alignment

Sales and marketing are not aligned within most organizations, and it has been a common pain point for…

Industry News November 18
Brainshark Jill Rowley KERN marketing and sales alignment PeopleLinx social selling
B2B Marketers Fuel Social Selling Strategies With Insight, Content

B2B Marketers Fuel Social Selling Strategies With Insight, Content

While many B2B companies are beginning to recognize the value of social selling, progressive organizations are finding success…

Industry News September 2
Adam Blitzer marketing and sales alignment Pardot salesforce
Why You Shouldn't Put Off Brokering A Marketing And Sales Peace Treaty

Why You Shouldn’t Put Off Brokering A Marketing And Sales Peace Treaty

In today's always-on world, competition for customer mindshare is at an all-time high. With mile-a-minute social networks, overflowing…

Demanding Views August 24
Andrew Davies idio lead handoff Marketing and Sales marketing and sales alignment
Mind The Gap: 5 Ways To Avoid A Lead Handoff Disaster

Mind The Gap: 5 Ways To Avoid A Lead Handoff Disaster

Sales and marketing alignment remains a hot topic. For many B2B CEOs, it will likely rank among their…

Demanding Views May 27
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Sales Reps Struggle To Find Right Content To Close Deals, Survey Reveals

One out of every three sales representatives reports that it is a daily struggle to obtain the right…

Industry News November 1
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SiriusDecisions: Alignment, Change Management Key To Realizing ROI Of Marketing Technology

The good news is marketing organizations have doubled technology spending in the last two years, according to new…

Industry News June 7
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