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Modern Marketers Drive Revenue & Retention Through Post-Sale Nurturing, Customer Communities

One of the best resources available to marketers today is a healthy list of engaged, happy customers. Research from Demand Gen Report shows that nearly two-thirds (65%) of B2B buyers will turn to peer review sites when selecting and evaluating new technology. Customer success is paramount to both maintaining current revenue streams and attracting new business.

The Evolution Of Inside Sales: How Tech And Behavioral Data Help Boost Buyer Engagement

Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to engage in contextual, relevant and timely conversations with prospects throughout the customer journey. A recent report from Forrester Research shows that an increase in demand driven by the marketing team has many B2B companies looking for tech alternatives that automate the aspects of the inside sales role that take up the most time and resources.

10 Steps to Automate B2B Marketing

Screen_shot_2009-10-26_at_11.09.56_PMThe following white paper covers 10 of the most important steps companies will need to master in order effectively automate their marketing. Each step represents a progression in the phased approach and includes quick checklists for nurturing, scoring and other key automation functions.

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