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Steps To Build Prospect-Centric Processes Presented By Eloqua CTO At Online Marketing Summit


With the web now driving the majority leads and prospect engagement, BtoB organizations are presented with a unique opportunity to rethink selling processes to match the new patterns of buyer research, behavior and decision-making. With that said, marketers must implement more creative ways to guide buyers through a structured process, built on the careful selection of topics and timing to nurture the need for self-directed discovery, rather than ineffective push techniques.

Presented by ClickZ and Online Marketing Connect, The Online Marketing Summit (OMS) Regional & International Conference Tour, July 12 in Jersey City, NJ, explored buyer 2.0 and the increasingly larger role of the web in the buying journey.

Steps To Build Prospect-Centric Processes Presented By Eloqua CTO At Online Marketing Summit


With the web now driving the majority leads and prospect engagement, BtoB organizations are presented with a unique opportunity to rethink selling processes to match the new patterns of buyer research, behavior and decision-making. With that said, marketers must implement more creative ways to guide buyers through a structured process, built on the careful selection of topics and timing to nurture the need for self-directed discovery, rather than ineffective push techniques.

Presented by ClickZ and Online Marketing Connect, The Online Marketing Summit (OMS) Regional & International Conference Tour, July 12 in Jersey City, NJ, explored buyer 2.0 and the increasingly larger role of the web in the buying journey.

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