Latest In: sales alignment

ABM customer marketing. OpsStars Revenue Marketing sales alignment
5 Reasons Why We Can't Wait For This Year's OpsStars Event

5 Reasons Why We Can’t Wait For This Year’s OpsStars Event

Since we cover performance marketing trends on a daily basis, we geek out a bit over any events…

Blog October 31
ABM b2bsmx FlipMyFunnel podcast sales alignment Sangram Vajre
5 ‘FlipMyFunnel' Podcast Episodes To Binge Before #B2BSMX

5 ‘FlipMyFunnel’ Podcast Episodes To Binge Before #B2BSMX

The first-ever B2B Sales & Marketing Exhange  event is just a couple weeks away, and all of us here at Demand…

Blog July 30
6sense AI Andrew Hull Aprimo artificial intelligence Dan Shaw Ed Breault Fiix Software funnel gaps FunnelCake LeanData marketing funnel Okta Perficient Digital quarry sales alignment sales funnel Steve Watt
AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

The B2B buyer's journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders.…

Industry News July 10
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CallidusCloud Internet of Things Leslie Stretch sales alignment
Callidus Software Launches New Products, Upgrades Based On The Internet Of Things

Callidus Software Launches New Products, Upgrades Based On The Internet Of Things

The Internet of Things (IoT) has changed sales and marketing significantly, and organizations need to take advantage of…

Industry News May 20
B2B lead nurturing Pardot sales alignment salesforce
Salesforce Updates Further Blur The Line Between Marketing And Sales

Salesforce Updates Further Blur The Line Between Marketing And Sales

The convergence of marketing and sales for a holistic view of the customer was the key theme at…

Industry News May 11
account based marketing accounts based marketing sales alignment SiriusDecisions study technology investments
ABM Adoption Soars Among B2B Marketers

ABM Adoption Soars Among B2B Marketers

Account-based marketing (ABM) adoption in B2B is soaring; more than 70% of B2B companies have staff fully or…

Industry News April 26
Act-On Software Chris Hardeman cold calling CRM cross-selling email marketing lead nurturing Lead Qualification Lead scoring marketing automation qualifying leads sales alignment sales cycle up-selling
Chris Hardeman 3

10 Ways Sales Benefits From Marketing Automation

By Chris Hardeman, VP of Sales, Act-On Software            Sales runs on high-octane fuel that consists of intelligence and…

Demanding Views September 4
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